The Black-founded, Lansing-based firm Obsidian Advocacy Group, one of Michigan’s leading governmental consulting and lobbying firms, has made a bold move in expanding its reach and capabilities by bringing on Jasmine Harris as its new Senior Director of Communications and Associate Lobbyist.
The appointment, announced on Feb. 25, 2026, marks a significant milestone for the firm, one that will elevate its influence in both state and national political arenas.
Harris is no stranger to high-stakes political environments. Her career has spanned a number of influential positions, from the halls of the U.S. Senate to national presidential campaigns.
Most recently, she served as Spokesperson and Director of African American Media for U.S. Senate Democratic Leader Chuck Schumer. There, Harris developed a reputation for her ability to navigate complex media landscapes, forge strong relationships, and guide communication strategies that resonate with diverse communities. It’s a skillset she plans to bring to OAG in her new role, where she will help lead the firm’s growing presence in public relations.
“I am both thrilled and honored to join the team at Obsidian Advocacy Group,” Harris said. “I look forward to leveraging my background, relationships, and experience to successfully advocate on behalf of its clients.”
Her new role will see Harris take the helm on key strategic initiatives at OAG, including developing messaging for political campaigns, leading crisis response efforts, engaging stakeholders, and offering media training. As the firm expands its offerings in public relations, Harris’ deep experience in communications will help OAG craft winning strategies for clients facing some of the toughest political and policy challenges.
Tyrone D. Sanders Jr., Esq., founder and Managing Director of OAG, expressed his enthusiasm about Harris’ addition to the team. “We are excited to have Jasmine join OAG. Her background in strategic communications and stakeholder engagement will be extremely valuable. Her political acumen and professional relationships will enhance the services we provide to our clients,” Sanders said.
A Michigan native, Harris brings not only political expertise, but also a personal connection to the state’s landscape. During her time with the Michigan House Democratic Caucus, Harris played a pivotal role in developing the caucus’ social media channels, a skill she has continued to refine throughout her career. It was in this role that she began to understand the power of digital media in shaping political narratives. It’s a key perspective she will bring to OAG’s strategy moving forward.
Her time working on the “Kamala Harris for President” campaign also shaped Harris’ understanding of how to reach and engage specific communities. As the campaign’s Director of African American Media, she helped elevate Vice President Kamala Harris’ profile within key constituencies, leading initiatives like Harris’ now-iconic SiriusXM interview with Charlamagne Tha God in Detroit. She also helped shape major campaign moments, such as the Vice President wearing the “Detroit vs. Everybody” shirt at rallies across Michigan, which quickly a preeminent symbol within the political zeitgeist.
Harris’ expertise in navigating both local and national media is poised to be a game-changer for OAG. In a state like Michigan, where politics often plays out on a national stage and this year will bring more national attention than in years past, Harris’ ability to connect with diverse audiences and manage high-profile communications is expected to help OAG secure meaningful wins for its clients.
Beyond her professional experience, Harris also brings strong academic credentials to her role. She is a two-time graduate of Central Michigan University with a Bachelor of Arts in Broadcast and Cinematic Arts and a Master of Arts in Political Science, providing her with both academic rigor and a practical understanding of political dynamics. During her time at CMU, she was also a student athlete, where she was member of the women’s basketball team and part of the 2017 MAC regular season championship team.
At OAG, Harris will play an instrumental role in building out the firm’s comprehensive communications strategies, making her a key figure in OAG’s mission to help clients succeed in Michigan’s competitive political environment. In a field where relationships are often just as important as strategy, Harris’ connections and reputation for delivering results will help solidify OAG’s place as a leader in the space.
Obsidian Advocacy Group has long been known for its bipartisan approach and commitment to providing clients with customized solutions to complex political problems. Founded by Sanders, a seasoned political expert, OAG offers an array of services, from business development to lobbying, with a deep understanding of both state and federal political landscapes. The addition of Harris marks a new chapter in the firm’s evolution, one that seeks to blend traditional lobbying efforts with modern public relations strategies.
