Detroit shoppers looking to keep their holiday dollars close to home will have plenty of options when All Things Detroit: Holiday Experience returns to Eastern Market on Sunday, Nov. 8.
The annual shopping event, founded by Detroit entrepreneur and small business advocate Jennyfer Crawford-Williams, will bring more than 200 Michigan makers and small businesses together inside Sheds 3, 4 and 5 for a day of local shopping, food, family activities and holiday experiences.
More than 14,000 people attend the event, which has grown into a seasonal tradition for shoppers looking to find gifts while directly supporting entrepreneurs throughout Detroit and across Michigan.
This year’s theme, “PJs and Presents,” draws inspiration from nostalgic holiday mornings and encourages visitors to settle into the spirit of the season while exploring locally made products.
Shoppers can expect a wide range of gifts, including ornaments and original gift tags from Liv a Little at Home, handmade quilts and gifts from Umi’s Comfort and creative holiday drink mixes from Loosey Goosey Mobile Bar, along with products from hundreds of additional vendors.
Families can also take advantage of free photos with Santa and other activities throughout the event.
All Things Detroit: Holiday Experience will run from 10 a.m. to 5 p.m. at Eastern Market, 2934 Russell Street.
Guests who purchase limited $15 Beat the Crowd tickets can enter beginning at 10 a.m., giving them two hours of early shopping before general admission begins at noon. New this year, early-entry guests will receive a 2026 Holiday Doorbusters Guide highlighting limited-edition products and special gifts available from participating makers before noon.
General admission tickets are $7 and will be sold at the door on the day of the event. Children ages 6 and younger can attend for free.
The event will also provide an opportunity for a new group of Detroit-area entrepreneurs to reach thousands of potential customers.
Through a partnership between the Gilbert Family Foundation and Ask Jennyfer, 25 businesses participating in the Detroit Elevate program will receive space at this year’s event.
Detroit Elevate, operated by TechTown Detroit, supports growth-stage businesses in Detroit, Hamtramck and Highland Park by connecting entrepreneurs with resources, capital and technical assistance designed to strengthen operations, improve customer experiences and help businesses expand.
For Crawford-Williams, who is also the owner of All Things Marketplace and Ask Jennyfer, the event continues a broader mission of creating visibility and opportunity for independent businesses.
All Things Detroit is independently produced by Ask Jennyfer, a Detroit-based firm focused on branding, promotion and small business development.
Beat the Crowd tickets are available in advance online at events.allthingsticketing.com/events/ATDHOLIDAY26.
Additional information and event updates are available through All Things Detroit on Instagram and Facebook and Ask Jennyfer on TikTok.