When Joique Bell walked away from the football field, he carried with him more than just memories of his time with the Detroit Lions. He brought a vision—a vision rooted in elevating his community, creating experiences that merge sophistication and authenticity. This Friday, November 15, that vision becomes a reality with the grand opening of Parlay Detroit, a premier sports bar, craft cocktail haven, and cigar lounge set to redefine Detroit’s downtown.
Located at the vibrant intersection of Washington Boulevard and Grand River Avenue, Parlay Detroit is more than just a venue. For Bell and his team, it represents an opportunity to merge the city’s rich sports culture with a taste of luxury, giving Detroiters a space that speaks to their pride and passion while providing a touch of elegance.
A Space for Detroiters, Designed by Detroiters
Stretching across 11,000 square feet, the space is meticulously curated to meet the city’s diverse needs. Whether you’re a die-hard sports fan or someone seeking a refined night out, Parlay Detroit aims to cater to everyone. Guests will be greeted by sleek, bespoke furniture and large screens visible from every corner, ensuring no one misses the action. The space also integrates modern sports tickers and an ambiance that blends energy with sophistication.
“We wanted to create a space that feels like Detroit—authentic, bold, and forward-thinking—but also offers something fresh, a new level of experience for the city’s nightlife,” Bell explained. “This is more than a sports bar; it’s where community meets culture.”
Bell isn’t alone in this endeavor. He’s joined by an impressive team of local owners, including attorney Ameena Sheikh, entrepreneur Timothy Allen, investor Jared Chipman, managing partner Joel Dewberry, and attorney Alex Simpson. Together, they’ve worked tirelessly to ensure every detail, from the menu to the design, reflects the quality and creativity that Detroit embodies.
A Menu that Matches the Experience
Food and drink are central to the Parlay Detroit experience, and this is where the venue truly stands out. Celebrity Chef Nikki Steward, known for her ability to merge creativity with culinary excellence, has curated a menu of elevated American bar cuisine. This vision is being brought to life by Chef Russell Oliver, who relocated to Detroit from Ohio, bringing his expertise and fresh perspective to the city’s culinary scene.
The cocktail program is equally intentional, offering a selection of carefully crafted drinks designed to complement the menu while setting Parlay apart from other establishments. For those who appreciate the finer things, the cigar lounge adds another layer of sophistication, featuring custom lockers and a humidor to store personal favorites.
Building Spaces for Every Occasion
Parlay Detroit is designed for versatility. The venue can accommodate everything from large watch parties to intimate gatherings in private, rentable spaces. A member-only lounge, a private boardroom, and other tailored options ensure that every guest finds their perfect spot.
One of its standout features is the Hidden speakeasy, a lounge located on the lower level that’s set to open in early 2025. This space promises an additional layer of exclusivity, offering patrons a chance to explore another side of Parlay Detroit’s offerings.
A Commitment to Community
At its core, Parlay Detroit is about more than just good food, cigars, or sports. For Bell and his team, it’s about creating a space that uplifts Detroiters while showcasing the city’s unique blend of grit and glamour. By positioning the venue within walking distance of major sports stadiums and downtown hotels, Parlay Detroit aims to become a hub for locals and visitors alike, bridging community and culture.
The team’s commitment extends beyond the venue itself. By partnering with local talent and businesses, they’re investing in the city’s economy and ensuring that Parlay Detroit reflects Detroit’s heartbeat.
“This isn’t just a business venture—it’s a love letter to our city,” said co-owner Ameena Sheikh. “We wanted to create a space that feels like home for Detroiters while also giving the world a taste of what we have to offer.”
Opening the Doors
Parlay Detroit officially opens its doors to the public on November 15 at 11:00 a.m. With its thoughtful design, curated menu, and community-centered vision, it’s set to become a new staple of downtown Detroit’s nightlife.
For more information, visit www.ParlayDetroit.com or follow them on Instagram at @Parlay_Detroit.