What would you do if you had the resources, skills, and abilities to live your dream life? What if you found out that you already do. Entrepreneur Daniel C. Jones owns a multi-media company that he grew with a camera and a dream to a seven-figure business serving major clients.
Goodboy Multimedia delivers full-scale multimedia production—video, photography, graphic design, DJ services, and more—for clients across sectors. That includes high-profile names like the State of Michigan, Motor City Casino, and the Detroit Branch NAACP.
His next accomplishment is the release of his book, Pay Now, Play Later a framework for building a life of purpose, wealth, and freedom. The book challenges readers to look beyond income alone and consider how their present habits, resources, sacrifices, relationships, and decisions can create greater freedom later.
“The book Pay Now, Play Later talks about a mindset of a person who is trying to build long-lasting wealth,” Jones says, “Financial management is not a focus in the book; it is a part of entrepreneurship. It’s more about the skills and attributes that are relatable that it takes to attract the money and brand.”
In the book, you share that there’s a difference between being rich, wealthy, and prosperous.
Jones explains, “I’m a Christian, so I have faith raised principles. That’s why I learned about prosperity where our gifts are supposed to make room for us. Being rich is more of a worldly concept of like the faster, flashy wealth. While wealth, itself, is a legacy passed down. For me this also means leveraging my network, my connections, my access. I am trying to build a mixture between wealth and prosperity because I want to use my purpose to create wealth and to make impact.”
He adds, “I want to not only leave something for my family, I want my existence to have an effect on the earth, and that can be monetized.”
Some of that effect is in action now. Last year, Jones and his wife Yasmine opened their new creative studio in Midtown where they employ five full-time staff members and contracts with more than 30 creative professionals. The company also has a mentoring program called Adamark which trains Detroit high school students in the same media skills that launched his own journey. Over the course of eight weeks, students learn hands-on skills in video editing, audio engineering, digital design, and real-world production workflows.
“Mentorship is a priority,” Jones told The Michigan Chronicle last year. “Detroit is full of talented young people, but too many don’t get access to the equipment or experiences that help them see what’s possible.”
That principle is behind the Pay Now, Play Later companion youth workbook to help young people identify their interests, understand purpose and begin thinking about how skills and talents can develop into future opportunities.
“In the book, I teach 3E’s in the book: Exposure, education, execution. I hope to give a different perspective on how powerful our thoughts are, how powerful our surroundings are, how powerful it is to feed ourselves information,” he says, “I teach, that problem solvers get paid. The more knowledgeable you are, the more valuable you are. That’s how you become a professional.” Jones explains that young people often only see celebrities, but don’t often see the effort that goes into their success as well as the principles and processes of their success.
Jones notes that in his own youth, his parents were the ones who instilled the concept of Pay Now, Play Later, but explains that it initially came from a struggle vantage point. He sees the same qualities in his hometown. “We have this grind, grit, and hustle that we see that can be used in whatever business, in whatever journey, whether it’s corporate America, entrepreneurship, whatever. I want to teach others how to leverage your failure, your emotions, your experiences to learn from them, to be confident and prepared.”
In the book, Jones explains that perspective is key to success. How you see things and hone your present habits, resources, sacrifices, relationships, and decisions can create greater freedom later. “Perspective is Power.”