The Discovery Channel is back with the second season of the hit show, Undercover Billionaire. This season, the show features three entrepreneurs who must build a $1 million business from scratch. Given just 100 dollars, a cell phone, and 90 days to reach the $1 million mark, each entrepreneur must work to fund the launch of the new business and turn their ideas into a reality. To add to the pressure, contestants are dropped off in a new city and must navigate life in unknown territory. In addition to the show’s difficulties, a new curveball was introduced this season — COVID.
Landing in Tacoma, WA, cameras will follow Monique Idlett-Mosley. Founder and CEO of tech fund Reign Ventures and founding The Mosley Music Group alongside ex-husband Tim “Timberland” Mosley. The mogul must establish a life in the new town, conceal her identity and use her secrets of success to launch the business.
“Let me tell you, it’s the hardest thing I’ve ever done,” Idlett-Mosley says. “Nothing is given to you. Nothing is set up for you.”
As COVID-19 began to sweep the nation, businesses across the country were forced to close their doors. With social distancing practices in order in Tacoma, restrictions on paper money were also in place to limit direct handling.
“We were in the middle of a pandemic and everything was closed down. In Tacoma, some places weren’t even taking (paper) money,” Idlett-Mosley explains.
Faced with mounting obstacles, the businesswoman turned to an unlikely source for help. Finding a place of worship, she quickly enlisted the help of a community staple to help guide her.
“I went to the church and asked them for help,” Idlett-Mosley says.
Drawing inspiration from life experiences and equipped with knowledge of startup companies, the entrepreneur began her 90-day adventure to open her latest company. Using both business and life lessons to complete the challenge, Idlett-Mosley committed to establishing a life in Tacoma.
“Everything I’ve been through as a child, young adult and grown woman allowed me to take the lessons learned and apply them to this 90-day challenge,” Idlett-Mosley shares.
As the show follows each entrepreneur and shows that despite many challenges the strength of human adaptation shines through.
“Undercover Billionaire is about the human spirit,” Idlett-Mosley says. “It shows the community and its importance to lead humanity.”
This season will also feature Grant Cardone, motivational speaker and best-selling author, and Elaine Culotti, a real estate developer and founder of House of Rock. As each entrepreneur strategizes, comfort levels are tested with each developing personally and professionally.
“I would recommend that every single entrepreneur take a challenge of making themselves uncomfortable,” Idlett-Mosley shares.
Now considering Tacoma a home-away-from-home, Idlett-Mosley sees the once foreign city as a unique space.
“I know I always have a family, a community, in Tacoma,” Idlett-Mosley says. “It’s a special place with special people.”
To find out what happens, what businesses are formed, and if the 90-day challenges were successful, viewers will have to tune in. The show airs on The Discovery Channel each Wednesday at 8 p.m. EST.
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