iTunes Radio, Apple’s New Streaming Music Service, Could Help To Boost iTunes Sales, Analysts Say


If iTunes Radio were the work of virtually any other company, analysts might well be pronouncing its last rites on arrival. Another streaming music service seems certain to confront a field crowded with competitors that have captured the affection of hundreds of millions of consumers, from Pandora and Spotify to Rdio to TuneIn.

But Apple is not any other company. Its iTunes store is already the largest music retailer in the world. Late to the market or not, analysts think that iTunes Radio, released Monday, could give a much needed boost to iTunes — which has seen little growth in its customer base over the last three years — enabling Apple to sell even more music.

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