Fifth Third Bank and Operation HOPE open First HOPE Inside Michigan location

 Operation HOPEFinancial empowerment location will offer credit counseling and entrepreneurial training to help boost Mayor Duggan’s commitment to create opportunities for residents of the Motor City
Financial empowerment nonprofit Operation HOPE (HOPE), Fifth Third Bank, and the City of Detroit through Bank On Detroit have collaborated to open the first HOPE Inside location in Michigan. To commemorate the occasion, HOPE will host a grand opening celebration at 9:30 AM on Tuesday, April 28 at the Fifth Third Bank financial center located in the Northwest Activities Center at 18100 Meyers Road in Detroit. Mike Duggan, Mayor of Detroit, will participate in the festivities and provide a keynote address.
HOPE is a nonprofit organization that enhances financial literacy by providing credit and home ownership counseling, entrepreneur training and money management workshops. HOPE’s services are free to the public and it works with financial institutions and other nonprofit organizations to empower its clients to take control of their finances and encourage entrepreneurship.
“Operation HOPE is here as an answer to Detroit Mayor Mike Duggan’s call to create more opportunities and empowerment for the residents of Detroit,” said HOPE Founder and best-selling author John Hope Bryant.  “Our collaboration with Fifth Third Bank and Bank on Detroit is a natural fit, given our collective interest in helping individuals and families in unbanked and underbanked communities to develop and thrive.”
At its new location inside the Fifth Third Bank financial center, HOPE Inside will offer a dedicated financial literacy counselor to deliver workshops and one-on-one client support at no charge. Residents can enroll in credit and money management workshops and/or one-on-one counseling services to learn how to improve their financial profile, budgeting, reading a credit score, and their rights as consumers. The location will also provide a course in entrepreneurial training, which gives budding small business owners and entrepreneur’s simple, practical information such as, evaluating feasibility, selecting a business name, conducting market research, advertising, securing startup money, types of distribution channels, and where to access capital.
Fifth Third Bank Eastern Michigan Senior Vice President and Community and Economic Development Director Byna Elliott described the collaboration between her bank, HOPE and Bank On Detroit as ideal because they share a common mission of financial empowerment.
Given the fact that all organizations share a mission of improving financial literacy in underserved areas, we are strategically aligned to create a significant impact in northwest Detroit,” Elliott said. “By uniting our core competencies, we are in a position to enhance communities by helping thousands of individuals take control of their financial lives by improving their credit scores and developing a new generation of entrepreneurs.”
Fifth Third Bank has a rich legacy of community support. In 1948, it became the first financial institution in the United States to establish a charitable foundation. For over 150 years, Fifth Third Bank has been providing quality financial products and services to its customers. Based on its rich history of performance and customer service, the Bank has received numerous accolades for the way it operates over 1,300 locations in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina.
Fifth Third Bank’s involvement with HOPE is part of its 5/3 in the D initiative, which is an $85 million commitment to Detroit. It includes moving its headquarters to the historic One Woodward Building. Other components involve charitable donations, marketing sponsorships, small business lending, Community Development Corporation tax credit investments and economic impact contributions over the next five years. The adoption of Hart Plaza and returning it to its past glory as one of Detroit’s foremost public gathering spaces is another highlight of 5/3 in the D.
Bank On Detroit is a coalition founded by the City of Detroit, in partnership with the Detroit Alliance for Fair Banking, the United Way of Southeast Michigan, financial institutions, community-based organizations, the Alliance for Economic Inclusion Southeast Michigan and other partners focused on enhancing the economic well-being of unbanked and underserved populations in the City of Detroit. It collaborates to improve access to U.S. regulated financial institutions for low- and moderate-income individuals and families, people of color and immigrant communities.
HOPE Inside is part of HOPE’s national mission to empower the underserved, Project 5117, an initiative that aims to empower communities, by helping move credit scores above 700, promoting homeownership, and encouraging entrepreneurship in schools for youth or through entrepreneurial training for adults.
Currently, the organization operates 23 HOPE Inside locations in partnership with bank and government partners. Operation HOPE is rated a 4-star charity by Charity Navigator and has been moving America from Civil Rights to “Silver Rights” since 1992.  Providing financial and economic empowerment tools and services, has earned it the distinction as the nonprofit private banker for the working poor.  Through its core programs, HOPE has provided financial dignity and economic empowerment to over 2.2 million individuals worldwide, turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers.
The public is invited to join Mayor Duggan, along with an influential slate of speakers to learn more the new HOPE Inside location and its services. Registration is encouraged at (313) 515-1706.

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