Business Owner and S.W.A.G. Scholar Takes Beauty by Storm

With an entrepreneurial spirit and the support of high-achieving business gurus, Brooklyn  Jackson is on the fast-track to creating a beauty empire.


The owner of Coby Collectionz, an online platform offering premium beauty items, Jackson debuted her business in 2016 with an end goal in mind – to leave room for her business to grow.


What was originally a cosmetics line quickly transformed into a one stop shop for raw hair bundles, limited edition swimsuits, and more. Jackson says the change was inspired by a bigger vision.


“[Coby Collectionz] started off as lipsticks and cosmetics, but I changed the name so I could make it into whatever I wanted it to be in the future,” said Jackson. 


The decision to have a more open-ended model of business paid off greatly, said Jackson, who experienced a large number of hair sales over the past year with the coronavirus pandemic. Jackson also credits her businesses’ growth to the connections made through a Detroit-based scholarship program.


“My experience with S.W.A.G. did a lot of great things for my career in terms of propelling me to where I eventually want to go, said Jackson, a 2020 recipient of the Students Wired for Achievement and Greatness (S.W.A.G.) scholarships awards presented by Huntington Bank and the Michigan Chronicle. “I was able to make great connections through S.W.A.G. including Latrice McClendon and Gary Torgow. They introduced me to more resources for my business which encouraged me to put more effort into my business.”


Along with the resources she received, Jackson says it is the advice given that motivated her to take actions she had never done before, namely taking bigger risks. 


In October of 2020, during the height of COVID-19, Jackson expanded her brand to include FormFit, an athletic and leisure-wear line. Jackson’s ambitious nature didn’t stop with her newest venture. In late July, the S.W.A.G. alumna and entrepreneur launched her first pop up shop with an in-house fashion show that featured up to 45 vendors.


“It was designed to showcase some of the older and newer entrepreneurs in Detroit,” said Jackson. “We had an amazing turnout and it overwhelmed me and the other entrepreneurs with joy.”


The 21-year-old has dreams of growing her brand to larger heights in the years to come. 


“My end goal is for Coby Collectionz to end up being a beauty supply store, one stop shop where you can get hair and clothing,” said Jackson.


To anyone doubting their abilities, Jackson says trust is the key to cultivating success. 


“If you have a goal and a gut feeling that it’s going to work, follow that feeling,” said Jackson. ‘There will always be a door that closes and someone there to tell you no, but if you really love what you’re doing, continue on that path and it’ll end up paying off.”

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