Blue Cross Blue Shield of Michigan Launches Social Media Contests to Help Kids Get Healthy and Active

Michigan kids can win a chance to meet Matthew Stafford, attend Lions Thanksgiving Day game and more
Impacting a third of Michigan’s children, childhood obesity is an epidemic with both immediate and long-term effects on health and well-being. Blue Cross Blue Shield of Michigan has two exciting opportunities for kids to show and tell how they can get active and healthy. The contests are part of BCBSM’s commitment to children’s health and the #MIKidsCan campaign, an initiative focused on encouraging kids to adopt healthy habits early in life. In partnership with Detroit Lions quarterback Matthew Stafford, BCBSM launched the #MIKidsCan Contest, asking kids ages 7 to 14 to share their favorite way to be active. There are two ways to take part in this contest: create a two-minute video or submit a photo with short essay answering, “What’s your favorite way to get moving and be active?” The video contest winner gets an assembly at their school or a meet and greet at their organization with Stafford. The essay/photo contest winner gets tickets to the Detroit Lions Thanksgiving game and autographed Detroit Lions gear. Submissions are being accepted now through Oct. 29. In November, three video semifinalists and three photo/essay semifinalists will be notified and their submissions will be posted online for a two-week, public voting period.
Guidelines for #MIKidsCan contest are easy:
• All submissions for the contest should answer the question, “What’s your favorite way to get moving and be active?” • A video less than two-minutes long made on a Smartphone, iPod, iPad, Flip video or webcam
• All photos must include a 200-300 word essay
• Most importantly, have fun – show us how you enjoy being active and healthy!
The other contest is a partnership between BCBSM and the Detroit Lions. The #MIKidsCan Lions Experience Sweepstakes is a digital sweepstakes where Michigan families make a pledge as to what their child can do to embrace a healthy lifestyle, such as increasing physical activity, limiting screen time or eating more fruits and vegetables. Families can enter by visiting through Nov. 10. Winners will be selected randomly each month and receive prizes, including an opportunity to attend the Lions’ Allen Park Halloween Party, game tickets and an in-booth experience at a Lions game and a walkthrough at Lions practice. One grand-prize winner will receive sideline passes and club tickets for the Lions Thanksgiving Day game, along with a fan tunnel and flag ceremony experience, tickets and an in-booth experience at a Lions game with the Lions broadcast team and a Lions game-used football. Check out both of the contests and enter to win! For more information on the #MIKidsCan Contest and BCBSM’s ongoing efforts to help improve childhood health, visit and follow #MIKidsCan on Twitter.

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