After 16 years celebrating winter in Downtown Detroit, Winter Blast Weekend organizers announced today that they are officially cancelling the 2021 event due to concerns related to the Covid-19 Pandemic.
“There are many factors related to Covid-19 that have led to the cancelation of the 2021 event,” said Jon Witz, the festival’s producer, “Between a spike in cases both nationally and in Michigan and suggested limitations in large gatherings by both the CDC and State of Michigan, we have made the decision to focus our efforts on planning in 2022. The health and safety of our guests, sponsors and stakeholders is our top priority and we hope for positive developments in treatments or a vaccine that will hopefully allow larger special events to happen later in 2021.”
Through its many iterations (Motown Winter Blast, Detroit’s Winter Blast, the multi-weekend Winter Blast Weekends event, and last year’s Quicken Loans Winter Blast Weekend presented by Soaring Eagle Casino & Resort) Winter Blast has been a mainstay of the Detroit winter activity season. Originally designed as a showcase for the City of Detroit during Super Bowl XL, the community festival provided unique winter programming, quality of life, and helped showcase local businesses and positive developments in downtown Detroit. Prior to the Pandemic, in 2020, the free event returned to its original, single jam-packed weekend format and hosted 75,000 people in Campus Martius Park.
“The goal was always to keep the positive energy that surrounded the events of the Super Bowl going. Over the years Winter Blast has been an inclusive, family-oriented festival that brought thousands into the City to appreciate all of the amazing progress going on here and we’re really proud of that.” said Witz.
Winter Blast is currently focusing all efforts on sponsorship and programming for 2022.
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