Visit Detroit proudly announces a game-changing collaboration with Detroit’s own Amber Lewis, known as @socialnthecity. This partnership introduces the new brand, “When We Move, You Move,” departing from traditional marketing to highlight Detroit through the lens of a local influencer.
Samantha Scott, Visit Detroit’s Marketing Manager, notes this collaboration is a celebration of Detroit’s global impact. By designating Amber as Chief Energy Officer, the partnership showcases Detroit experiences and attractions from a new perspective, emphasizing the city’s daily vibrancy.
Unfolding across various platforms, this partnership offers an authentic Detroit experience for a global audience. Amber, as the first ambassador, will spotlight Detroit’s culture, nightlife, and entertainment, introducing non-residents to the city’s greatness and reminding locals of their exceptional experiences.
Amber expresses gratitude, saying, “I’m thankful for this collaboration with Visit Detroit! It’s been in the works for over two years, allowing me to talk about Detroit and create content.” For her, being a Detroiter is about contributing to the city’s story and amplifying local businesses and creatives.
Visit Detroit and Amber will unveil captivating content, contests, and engagements in January 2024, promising a fusion of destination marketing and the rhythmic spirit of Detroit, narrated by Detroiters. This aligns with Visit Detroit’s new brand direction, emphasizing narrative ownership, community celebration, and hometown pride.