It has been only about 10 days since video on Instagram debuted, and Twitter-owned competitor Vine is already losing ground.
Marketing Land used analytics tool Topsy to compare Instagram versus Vine link shares on Twitter. It found that Vine shares on Twitter dropped almost 40 percent between June 19 and June 20 — the day Instagram video launched.
In the week that followed, the Topsy data shows Vine shares on Twitter continued to fall. Marketing Land reports that on June 26, less than 900,000 Vine links were shared on Twitter, compared with nearly 3 million shared on June 15.
Instagram’s video share takeover on Twitter is ironic, considering Vine is owned by Twitter itself. Instagram is owned by rival social network Facebook. Both platforms empower mobile users with short video sharing. But while Vine limits users to 6 second clips, Instagram videos can be 15 seconds. Within the first 24 hours of Instagram video availability on June 20, users uploaded more than 5 million videos. Vine may have foreseen the impending competition, since it had publicly thanked its users on Twitter just two days before, calling them “awesome.” Continue to Mashable…
About Post Author
