Harlem’s Fashion Row presented Style Beat, its first-ever West Coast event during Grammy Awards weekend in Los Angeles. The glamorous daytime affair took place on at a luxurious Beverly Hills estate. HFR is a unique movement founded to increase diversity in fashion by producing events to educate, stimulate, and advance opportunities for emerging designers of color. Collections by four talented and diverse fashion designers were showcased to a select group of 250 tastemakers. The featured designers were the legendary L.A.-based designer Kevan Hall, custom menswear designer Waraire Boswell, and emerging designers, Joseph Bethune and “Project Runway” finalist Kimberly Goldson.
As a partner, Verizon Wireless was able to help HFR’s Founder and CEO Brandice Henderson- Daniel pursue her passion through technology and bring Style Beat to life, which was co-hosted by actress/entrepreneur/model/TV personality Vanessa Simmons (styled by Shop Le Look) and recording artist/actor Quincy. Attendees were able to take part in Verizon’s 360 Glam Cam to share their fashion and style. There was also a special one-on-one conversation with Kevan Hall discussing his career and influences. The event culminated with the poolside runway fashion show featuring designs by Hall, Boswell, Bethune and Goldson. Celebrity and influencer guests included Vanessa Williams, Tamala Jones, Melissa De Sousa, Michael Jai White, Gillian Waters, Cedric Sanders, Gloria Govan, Laura Govan, AJ Johnson, VaShawn Mitchell, Malina Moye, Kwame Boateng, Kofi Siriboe, Davidson Frere, V Bozeman, Kay Cola, Ugo Mozie, Daver Campbell and Harriette Cole, among others. Guests were treated to a complimentary beauty bar, gifting, cocktails, hors d’oeuvres, and much more.
“Style Beat could not have happened without the generous support from Prudential and Verizon Wireless. Because of them, we were able to show four incredible designers, all of whom I’m thankful for their participation. I am still blown away by the amazing welcome we received in Los Angeles and we look forward to presenting more events here in the near future,” said Brandice Henderson-Daniel, Founder/CEO of Harlem’s Fashion Row.
Harlem’s Fashion Row is an influential arts and entertainment organization that engages audiences and aligns brand partners with emerging multicultural designers. HFR’s mission is to discover and showcase rising talent of color through a platform of national events and customized multi-platform programs. HFR has gained corporate support from companies such as AOL, Target Stores, Iman Cosmetics, Smartwater, Dark & Lovely, and BET. Harlem’s Fashion Row has also been covered by Women’s Wear Daily, NY Daily News, Fashionista, New York Time Out, and Jones Magazine, as well as, “That’s So New York”, The Cut, NY Racked, Black Enterprise, and Centric.
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