Urban golfers, listen up! The golf course just got a whole lot more stylish thanks to the launch of Fairway Golf Culture, a new apparel brand that’s bringing inclusivity and eye-catching designs to the game.
Founded by Joi Stewart, an avid golfer who noticed the lack of diversity in the golf apparel market, Fairway Golf Culture offers a range of custom-made golf shirts that incorporate her own personal style and love for dynamic designs.
“I played competitive softball and we wore bright colors with dynamic designs on our uniforms. That expression gave me energy when I competed,” Stewart explains. “I wanted to bring similar energy to my golf apparel and so I incorporated my personal style into custom-made golf shirts. Others noticed and asked where they could find golf clothes that resonated with them culturally as well. That’s when I realized it was time for Fairway Golf Culture.”
The brand’s debut spring line features fun and unique patterns, a variety of colors, and inclusive sizing ranging from medium to 5x, ensuring that golfers of all shapes and sizes can find the perfect fit. And with a mission to provide inclusivity in both style and size offerings, Fairway Golf Culture is leading the charge for diversity and inclusion in the golf industry.
“Black people enjoy golf and also understand that business deals are cut out on the course, so we need to be in those spaces. That means there is a huge niche for diversity and inclusion in golf, especially through fashion,” says Stewart.
Fairway Golf Culture’s clothing is now available for purchase online at fairwaygolfculture.com, and for a limited time at ThreeThirteen, located at 19495 Livernois Avenue in Detroit, Michigan. So whether you’re a seasoned pro or just starting out, step up your golf game with Fairway Golf Culture and swing “Fore! The Culture, on the course.”
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