Matilda Ivey, who rejoined the agency in 2014, has been promoted to SVP / Director of Client Services. She is a senior advertising professional with 15+ years of experience in building and leading integrated marketing campaigns across a broad category of Fortune 100 clients. Her passion for cultural curiosity has led to a hybrid career that started in creative as a copywriter and transitioned to account management and strategic planning roles. She has expertise within the total multicultural market space, assisting brands in capturing the burgeoning $4 trillion opportunity among Asian American, African American, Hispanic American and LGBTQ segments.
Within the multicultural space, Matilda has worked at agencies such as Matlock Advertising, Walton Isaacson and Vigilante, developing multichannel engagement programs covering traditional, social, experiential and new digital platforms. Some of her client experience includes BellSouth, BMW, Colgate Palmolive, CVS/Pharmacy, JPMorgan Chase, Marriott International, Lexus, Sprint and Vertex Pharmaceuticals.
Matilda will continue to provide strategic leadership to the client services and business development teams, building on existing brand relationships while facilitating new partnerships and revenue opportunities. She will continue to lead Colgate-Palmolive, The Home Depot, US Marines, Pfizer and the City Parks Foundation, among others. In her expanded role, she will also manage the Integrated Communications (media, PR, branded entertainment) and Project Management departments.
In partnership, Matilda and Greg will synergize and integrate all offices, client structure and best practices to drive increased growth and prosperity for the agency and its clients.
“It’s undeniable that both Greg and Matilda have helped further UWG’s UniCultural approach to understanding consumer identity beyond just race or ethnicity,” says Monique L. Nelson, Chair and CEO of UWG. “As our culture and our industry continue to evolve, I am proud to have executive leadership that deeply understands cultural nuances and how they impact the way people view and interact with products, brands and causes. This is the UniWorld difference.”
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