As the COVID-19 pandemic continues to impact the lives of millions of Americans from rural towns to cities, Toyota Motor North America (TMNA) has created a Community Service Announcement (CSA) to bring awareness and credible information to the African American and Hispanic communities around the country which are among the hardest hit by the virus.
Titled #UsAgainstCOVID, the CSA, featuring a number of high-profile African American and Hispanic celebrities including Anthony Anderson, Cedric The Entertainer and Lupita Infante, aims to help these affected communities understand the risks, share steps on how to avoid contracting the virus and direct them to the Centers for Disease Control and Prevention’s (CDC) web site for more information.
“With the aim of giving back to the American communities in which we operate, we partnered with high-profile celebrities to bring an important prevention message to communities of color that have been disproportionately impacted by this deadly virus,” said Chris Reynolds, chief administrative officer, Manufacturing and Corporate Resources for TMNA. “We moved quickly to make this CSA and are hopeful it will make a meaningful impact in the communities hardest hit by the COVID pandemic. We’re all in this together and we must work together to regain the health of our country, no matter where we live.”
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