3 Metro-Detroit Entrepreneurs Create Million Dollar Box Company

Subscription box services are one of the fastest growing trends in the startup world. From cosmetics to fashion to food, the subscription box concept is pretty simple: customers sign up for monthly or weekly deliveries of curated items hand-picked by the vendor. Many entrepreneurs are jumping into the subscription box world after realizing the potential for recurring revenues from sending inventoried items to new customers. Christopher George and John Haji, both metro-Detroit natives created the Gentleman’s Box, a high-end subscription service that caters to men, and delivers grooming products, style advice, and fashion essentials on a monthly basis for $25. The Gentleman’s Box brings the latest fashion and accessories to your door each month along with the latest issue of GQ magazine.
You think you may have seen this before, but you haven’t. The Gentleman’s Box is the first box curated exclusively to Gentleman. We all know when it comes to shopping; men usually get the short end of the stick but not any more. The Gentleman’s Box is at a growing list of 5,000 subscribers worldwide and internationally. While the subscription box space gets more crowded by the day, the Gentleman’s Box continues to stick out and expand their reach and target market with their partnership with GQ Magazine and their marketing approach – honoring gentleman they admire.
“Over the years, many renowned individuals have defined what it means to be a modern gentleman. Through courage, charisma and admiration, these men have become icons to fellow gentlemen. To pay homage to their success, a new gentleman is selected as each month’s theme,” said John Haji, COO. “ The products inside each Gentleman’s Box are picked to reflect the class and style of that month’s featured individual.” The February box, “Dreamer” was curated after Dr. Martin Luther King Jr. and included, Deadsoxy Franklin Socks, My Suited Life Midnight Sleek Tie, Urban Professor La Camille Lapel Flower – $24, Gentleman’s Box Silver Tie Bar and Dude Wipes totaling over $100 in value.
Gentleman’s Box CEO George says their goal is to reach 200,000 subscribers at the end of 2016. Although most subscribers are in the U.S., George says the company has customers in 40 countries; the majority of those are in Canada and the U.K.