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Black Spirits Legacy and Pronghorn present the Liquid Forum and the Taste of Black Spirits to highlight Black-owned brands and industry leaders, February 24-25. Many consumers are unaware of Black-owned spirit companies and their products. The Liquid Forum and TOBS will create more awareness and access to these underrepresented brands.
The Liquid Forum will gather a national panel of Black spirits business leaders. Panelists will reflect on their professional journeys and provide expert mentorship for entrepreneurs interested in the spirit industry. Tickets are $35 and will take place at 4 p.m. Thursday, February 24 at the Charles H. Wright Museum of African American History. Panelists include Pronghorn Ceo, Jomaree Pinkard, Tom Bullock’s owner Alan Henderson, Black Leaf Vodka owner Monte’ Borrow, and Cajun Fire Brewing Ceo Jon Renthrope.
The Taste of Black Spirits “The History” sixth edition returns Saturday, February 25th at 6 p.m. Tickets start at $55 and will take place at the Garden Theatre. This will be a curated experience to increase equity for Black-owned spirit brands. The event will highlight the history and evolution of Black master distillers, distributors, and trailblazers of the industry. Attendees will have a chance to sample products and
meet the founders of those brands.
“Underrepresentation and a lack of diversity has long been an issue in the spirits industry,” says the chief executive curator of Black Spirits Legacy -LAZAR Favors. “The Taste of Black Spirits continues to build on the remarkable legacy of African American master distillers and industry leaders to generate equity for Black entrepreneurs. I am motivated to give our audience a unique, high-quality, experience and create access to capital for Black-owned spirit brands.”
The Taste of Black Spirits launched in May 2021, as a first-of-its-kind event in Michigan and throughout the Midwest featuring all Black-owned beer, wine & spirit brands from across the nation. The TBS has featured more than 90 brands. In two years, this event will expand to 10 cities throughout the U.S.
The Black Spirits Legacy Initiative is focused on driving commerce in economic value and have been for 5+ years through investing in Black-owned founders. There needs to be more Black people reflected in the industry.
They currently manage the Michigan Market for Duke and Dame Salted Caramel Whiskey, IslandJon Vodka, LS Cream Liqueur, Fort Mose’ Bourbon, T Capri Tequila, Tom Bullock’s Gin and Burnt Orange Bourbon to name a few. They are a team of Legacy Liaisons strategically working in this lucrative $353 billion industry of which we are currently grossly underrepresented. Distribution, supply chain, marketing, and eCommerce are just some of the things they help entrepreneurs with. For example, assisting businesses to find very hard-to-source materials like glass, and helping them understand how to market their brand.
“Our Legacy revolves around infinite potential and how Black Spirits are going to make history—not competitively but collectively, because doing so will make a global impact.,” LAZAR said.
Elegant attire is required. This showcase will be filmed and documented.
For ticket information visit Liquid Forum and Taste of Black Spirits “The History.”
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