The Parade Company Unveils New Float to Debut in America’s Thanksgiving Parade in Detroit

The Parade Company and Barton Malow unveiled a brand new float, “Building Today for a Better Tomorrow,” Friday morning at The Parade Company’s Annual Pancake Breakfast. Hundreds of business and community leaders were on hand to witness the unveiling of the new float that will make its debut in America’s Thanksgiving Parade.


“Barton Malow is an incredible company, and we are thrilled to have them join America’s Thanksgiving Parade presented by Gardner White,” said Tony Michaels, President and CEO, The Parade Company. “Barton Malow’s dedication to our city and communities across the country shines through in their remarkable projects. We are honored to help kick off their 100th anniversary with a new float on Woodward Avenue Thanksgiving morning.”  

“It’s an exciting time to be at Barton Malow as we get ready to kick off our centennial celebration,” says Barton Malow President + CEO Ryan Maibach. “Part of this celebration is honoring our history and heritage while looking ahead to our future. The float represents the diversity of work that we do across North America and the tremendous accomplishments of our 3,500+ team members.”


“Building Today for a Better Tomorrow” pays tribute to Barton Malow’s history, highlights their diverse project portfolio, and honors the men and women in the skilled trades. The float will make its debut down Woodward Avenue on Thanksgiving morning, passing Barton Malow’s original headquarters and many buildings that they’ve had a role in constructing, including Little Caesars Arena, Shinola Hotel, and the Hudson’s site development project. 


Designed and built by The Parade Company artists, “Building Today for a Better Tomorrow” is over 100 feet long and the highest point is 28 feet high. The float features their iconic local and national projects, including the Detroit Post Office, Pittsburgh Children’s Hospital, Camden Yards (home of the Baltimore Orioles), Little Caesars Arena, Ultium Cells, Daytona International Speedway, and the Hudson’s site development project.  


At the front of the float is a replica of the original 1924 C.O. Barton Concrete stamp, which was used on some of the first projects that Barton Malow built in Detroit. On the float is a cement truck that spins and is approximately one-third the size of a real cement truck. The float features enough hand-sculpted and painted bricks to cover a 1,500-square-foot home. It also features race flags spinning in circles, signaling an exciting race finish at the Daytona International Speedway. 


The back of the float showcases Barton Malow’s industry-transforming technology, LIFTbuild, which was recently used to complete the Exchange Building in Greektown. The entire building will tip backward to go under the People Mover on Parade Day. 


Voted as America’s Number One Holiday Parade by USA TODAY, America’s Thanksgiving Parade presented by Gardner White takes place on Thursday, November 23. This year’s Parade theme is “A Heart of History.”


About Post Author

From the Web

Skip to content