(M) Sydney Noble with guests at 6th Birthday of the Noble Brand, Courtesy Photo
Sydney Noble can still recall the moment self-care stopped feeling like a luxury and became a lifeline. Juggling the relentless demands of entrepreneurship while managing a chronic illness, she found solace in wellness not as an indulgence, but as a way to reclaim her power. That realization sparked The Noble Brand, the fragrance and wellness company she launched in 2016 to help others, particularly in BIPOC and queer communities, prioritize their well-being.
Sydney Noble, Courtesy photo
Six years later, after weathering personal and global storms, including a pandemic, Sydney has built more than a business; she’s created a movement. From The Noble Wellness Club, a digital sanctuary for self-care, to the upcoming Wellnest Fest, she continues to champion accessibility, healing, and inclusivity. Despite funding challenges and health hurdles, she has carved out her own lane to national recognition, proving one undeniable truth: Everyone is worthy of good things.
Sydney’s journey with The Noble Brand has always been about more than fragrance; it’s been about redefining self-care. As the luxury home fragrance and wellness company recently celebrated its sixth anniversary, it did so in signature style: with the launch of an exclusive new scent, Pistachio Panache Limited Edition Soy Candle, a decadent blend of pistachio, persimmon, and butterscotch.
Courtesy Photo
“Our goal has always been to bridge the gap between clean ingredients and luxury-quality home fragrance,” said Noble.
“Pistachio Panache embodies that commitment, offering a scent experience that feels both opulent and comforting, perfect for those looking to add a little indulgence to their self-care routines.”
Beyond fragrance, the celebration reflected the brand’s deeper purpose of empowerment, inclusivity, and wellness. Customers gain access to self-care resources through The Noble Wellness Club, from yoga and Pilates to aromatherapy. The anniversary event also featured a limited-time 26% discount on candles and incense, allowing loyal customers to indulge in the brand’s signature scents at a special price.
“For us, it’s really important to make everything accessible, so it’s an accessible luxury that we strive for,” Noble said.
“So everything’s within a reasonable price point because luxury can be above and beyond. So those are two of the biggest things: inflation and making sure our things are reasonably priced.”
Noble ensures that wellness is inclusive, is big on community, and builds a safe space for underrepresented groups like herself.
“I’m black, I’m disabled, I’m queer, all the minorities, I’m really, all about creating safe spaces for people that are just like me,” Noble said.
“We aren’t represented as much as we should be, and we’re the ones that push the culture forward.”
Racial health disparities continue to shorten lives in Michigan’s communities of color, but a $17 million state investment is fueling change. Lt. Governor Garlin Gilchrist highlights 22 Neighborhood Wellness Centers now offering free preventive screenings to fight against unequal health outcomes.
“Growing out of our work to tackle racial disparities in COVID-19 cases and deaths, the 22 Neighborhood Wellness Centers throughout Michigan meet residents where they are and connect them to screenings, treatment, and more,” Gilchrist said.
“They are a testament to Michigan’s continued commitment to expanding health care access and helping more individuals and families ‘make it’ in Michigan.”
With past anniversary releases selling out quickly, Pistachio Panache is expected to follow suit, reinforcing The Noble Brand’s reputation for blending luxury with mindfulness. As the company looks ahead, its commitment remains unwavering: to make wellness an accessible, everyday ritual one scent at a time.
“Next month and the following month are all going to be about our botanical collection and spotlighting people in the city that are doing great things and great work,” Noble said.
The Pistachio Panache Limited Edition Soy Candle along with other Noble products including wellness memberships can be purchased at thenoblebrandco.com/
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