The Allen Lewis Agency Wins Ally Financial’s 2024 Supplier Diversity Award

(Photo: Jocelyn (Allen) Coley, CEO, and Chandra Lewis, COO, of The Allen Lewis Agency)

The Allen Lewis Agency (TALA), a full-service marketing and communications agency, has been recognized by Ally Financial as its 2024 Supplier Diversity: Supplier of the Year. The award was presented at Ally’s 4th annual Supplier Diversity & Sustainability Symposium held in Charlotte, North Carolina.

TALA’s success stemmed from its impactful work in 2023. They led media outreach and marketing for the fifth anniversary of Ally’s HBCU entrepreneurial program, “Moguls in the Making.” Additionally, TALA introduced Ally to new opportunities like the American Black Film Festival (ABFF) where Ally led a financial education panel for filmmakers. Leveraging their multicultural marketing expertise, TALA amplified Ally’s partnership with UnitedMasters.

“We are honored to work with Ally’s incredible team,” said Jocelyn (Allen) Coley, TALA’s co-founder and CEO. “We share Ally’s passion for bringing financial education to a more diverse audience and are proud to be part of programs like Moguls in the Making, ABFF, and Art Basel, raising awareness within these often underrepresented communities.”

Ally, the nation’s largest digital bank, launched its supplier diversity program in 2020 to promote an inclusive and sustainable marketplace. They actively seek to increase their spending with diverse suppliers, fostering economic growth and opportunity.

“Our goal was to build a network of partners reflecting the communities we serve,” said TJ Lewis, Ally’s senior director of Supplier Diversity and Sustainability. “TALA’s success in connecting Ally with minority-focused media has significantly expanded our brand visibility. Their work is truly deserving of recognition.”

“We are deeply grateful for this recognition from Ally,” said Chandra Lewis, TALA’s co-founder and COO. “Receiving the Supplier Diversity: Supplier of the Year award is a testament to our team’s dedication, strategic approach, and ability to build relationships that deliver results for our clients.”

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