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Metro Detroit Students Deliver Spoken Word at Detroit Auto Show

With a long-awaited return for the North American International Detroit Auto Show to be live, this past Saturday, the InsideOut Literary Arts Performance Troupe...

Rainbow PUSH pushing for diversity in automotive industry

The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, will hold its 16th Annual Rainbow PUSH Global Automotive Summit Friday, October...

Toyota donates to '50 FOR 50'

In 1965, thousands marched from Selma to Montgomery, Alabama on a journey for justice.  All across the South, college students participated in the 54-mile...

DRIVEN: A tribute to multicultural achievement in the automotive industry

Who’s Who Publishing, powered by Real Times Media, celebrated the unveiling of  DRIVEN: A Tribute to Multicultural Achievement in the Automotive Industry on January...

2015 North American International Auto Show Preview [Photos]

  The North American International Auto Show is the most significant event of the year here in the epicenter of the automotive industry, and takes...

2015 DRIVEN Unveiling Reception SOLD OUT!

RSVP for 2015 DRIVEN unveiling reception is now closed. DRIVEN is sold out.          

Rainbow PUSH Global Automotive Summit To Focus On Ethnic Inclusion

The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, proudly announces its lineup of speakers for the 15th Annual Rainbow PUSH...

OPRAH’S 'THE LIFE YOU WANT WEEKEND TOUR' COMES TO MICHIGAN

    “OPRAH’S THE LIFE YOU WANT WEEKEND” HONORS LOCAL ATLANTA WOMEN WITH THE TOYOTA “STANDING O-VATION” AWARD Black Girls RUN! Founders Ashley Hicks and Toni Carey...

Toyota Exec Talks Collaboration With Oprah on ‘The Life You Want’ Tour

  Toyota is committed to recognizing and empowering individuals making bold choices both personally and in their communities. Alva P. Adams-Mason, the national manager for…

Toyota Green Initiative Donates Prius Vehicles To 22 HBCUs

Tatyana Ali, Toyota’s Jim Colon, and the Toyota Green Initiative Prius At this year’s Magic City Classic in Birmingham, Alabama, Toyota announced plans to donate 22 Prius cars to select HBCUs in the Southwestern Atlantic and CIAA conferences. School administrators will be granted one-year leases to the vehicles as part of the Toyota Green Initiative (TGI) program which aims to help students at historically black colleges and universities to live more sustainably. At a press conference held at Alabama Power, Toyota VP of Product Communications Jim Colon told NewsOne that Toyota developed the TGI campaign after realizing that, despite the Prius’ 50-miles-per-gallon track record, the hybrid hadn’t quite resonated with people of color. “It’s stimulating a dialogue in African-American communities that ‘we’re part of this too,’” Colon said. “It’s just not isolated to one group. We have the thinking; we have the background; we have the intelligence that everybody else has, and we’re going to use ...

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