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Pepsi Celebrates Detroit Musical Talent With Searches For the City’s Next New Voice in Campaign

Pepsi is once again showing up in the Motor City -- this time, for the city’s vibrant local music scene with the help of...

Pepsi Invites Everyone to “Dig In” and Champion Black-Owned Restaurants with Goal to Generate $100 Million in Sales for Local Businesses

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year...

Full of Detroit Soul: Pepsi Celebrates Art & Community In New Campaign

(Full Of Detroit Soul by Artist Desiree Kelly) Pepsi Corporation is bringing art to the D with the launch of their Full of Detroit Soul...

Beyoncé faces tough criticism

    To say megastar singer/actress Beyoncé knows how to "make a buck" would be putting it mildly. She and husband Jay-Z (Shawn...

PepsiCo Designer: ‘Listen to Your Customers–But Don’t Believe Them’

  When it comes to innovation, playing it safe is too easy. But nurturing growth and true innovation means...

Beyonce & Pepsi Ink $50 Million Deal With A Twist

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and...

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