While there has been grumbling about the lack of privacy on Facebook, from knowing every little move your friends make — and vice versa — like what you “like” and comment on, the world’s most successful social network has taken it a step further, knowing that millions of people will just go along with the flow. Entering a partnership with Datalogix, [1]Mark Zuckerberg‘s brainchild will now be able to track whether your purchases at CVS Pharmacy and other businesses are influenced by ad placements on Facebook and share that information with the various corporations. CNN [2]reports: Datalogix has purchasing data from about 70m American households largely drawn from loyalty cards and programmes at more than 1,000 retailers, including grocers and drug stores. By matching email addresses or other identifying information associated with those cards against emails or information used to establish Facebook accounts, Datalogix can track whether people bought a product in a store after seeing an ...
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