BLK, the leading dating and lifestyle app for the Black community, proudly announces its partnership with When We All Vote, a national, nonpartisan initiative founded by Michelle Obama. The two organizations are joining forces to launch the #ElectionSZN Initiative, a comprehensive campaign designed to mobilize the Black community to participate in the upcoming election. This partnership aims to empower young Black voters, encouraging them to engage in the electoral process and make their voices heard at the polls.
When We All Vote, founded by former First Lady Michelle Obama, is dedicated to transforming voting culture and increasing participation by closing the race and age gap. The initiative is supported by Co-Chairs such as NBA star Stephen Curry and actress Kerry Washington.
The organization aims to empower communities to actively engage in the electoral process through various programs and events. This new collaboration specifically targets driving voter engagement and participation within the Black community, aiming to address and reduce historical disparities in voter turnout.
The #ElectionSZN Initiative will roll out a series of strategic campaign components designed to inspire and engage Black individuals who are single to participate in the voting process in the next three months.
Launching August 1
Black Voter Perspectives on Kamala Harris Survey
To kick off the campaign, BLK will release findings from a survey explicitly focusing on Black voters’ perspectives on Kamala Harris’s presidential run. This survey will explore opinions about her candidacy, her impact on the political landscape, and what her potential presidency means for the Black community. Take a look at survey results here.
BLK x When We All Vote Voter Registration Portal
BLK and When We All Vote have created a dedicated voter registration portal at www.weall.vote/blk. This portal is designed to streamline the registration process for Black singles, making it easier and more accessible. It allows users to register to vote quickly and efficiently, ensuring their voices are heard in the upcoming elections.
“How You Vote Determines How You Date” Survey
BLK will conduct a unique survey exploring the intersection of dating preferences and voting behavior. This survey aims to uncover how political alignment can impact romantic relationships and foster discussions about the importance of voting within the Black community.
Launching September
New In-App Voting Prompts: In honor of National Black Voter Registration Day on September 17, BLK will introduce new in-app voting prompts. These prompts encourage dialogue about voting, the upcoming election, and critical issues that matter to Black singles. By integrating these prompts, BLK hopes to create a buzz and drive voter registration and participation. (Launching on National Black Voter Registration Day on September 17, 2024).
BLK “Election Mode” Feature
BLK will roll out a special “Election Mode” feature, including a sticker pack that allows users to match based on voting preferences and issues that matter to them. This feature fosters connections among politically engaged singles and promotes informed voting decisions. (Launching on National Black Voter Registration Day September 17, 2024)
Launching on various dates throughout the election season
Localized Push Notifications
To ensure users are well-informed, BLK will implement geo-targeted push notifications. These notifications will provide timely updates on key races, voting deadlines, and essential election information, helping users stay engaged and informed.
Power the Polls Partnership
BLK is partnering with Power the Polls to encourage users to become poll workers. This collaboration aims to ensure that elections run smoothly and that every vote is counted by involving ordinary citizens. Users who sign up with Power the Polls will receive all the necessary information and support to apply as poll workers in their communities. The goal is to guarantee all voters safe, fair, and efficient elections.
Jonathan Kirkland, BLK’s Head of Brand and Marketing, expresses his excitement about collaborating with When We All Vote again for the #ElectionSXN initiative.
“At BLK, we believe that voting is a crucial way for our community to exercise their power and drive meaningful change. This campaign is about reminding our users that their vote is their voice, and by participating in the electoral process, they honor the legacy of those who fought for this right,” Kirkland said.
By participating in the act of voting, Black youth have the power to actively shape and impact critical policies that have a direct bearing on their communities. These policies range from much-needed criminal justice reform to improved economic opportunities and better access to healthcare. Involvement in the electoral process is crucial as it guarantees their voices are acknowledged and properly represented, ensuring their specific interests and concerns are considered.
“We want to encourage the Black community to engage, connect, and make informed choices this election season,” Kirkland said.
Are you registered to vote? Register today! Please visit www.weall.vote/blk
About Post Author
