Founder and CEO of Cee Cee Massey, Sierra Massey, Image courtesy of Cee Cee Massey
Detroit native Sierra “Cee Cee” Massey is transforming her childhood struggles into a source of empowerment by launching a new footwear line designed specifically for women with larger shoe sizes, from 10 to 16. As the Founder and CEO of Cee Cee Massey, she is bridging the gap in the fashion industry for stylish, comfortable, and high-quality shoes that celebrate women who often struggle to find sizes that fit their personality and taste.
Growing up in Detroit and wearing a size 13 by age 14, Massey remembers the emotional toll of shopping trips that left her feeling overlooked by an industry that rarely catered to her needs.
Her brand, Cee Cee Massey, brings bold colors, sophisticated hardware, and comfortable design, offering a collection that includes versatile flats, heels, and boots. Driven by her own experiences, Massey’s mission is more than just providing footwear; she wants to empower women with confidence and individuality, especially those who have been underrepresented in fashion.
“My family didn’t have money for designer shoes so that left me shopping for men’s shoes at a local discount department store, which doesn’t vote well for a young girl’s confidence,” Massey said.
“When I was in eighth grade I came home in tears and told my mom that when I grow up, I was going to make my own line of shoes for girls with big feet. I didn’t want them to have to go through what I went through and feel the way I felt.”
Massey was determined to learn more about shoe design, construction, and production. In 2010 she began taking a Shoe Designing and Manufacturing Class in Manhattan, NY where she commuted every week from Detroit to New York on a Greyhound bus.
The Chelsea Boot available in Black and Bronze. Image courtesy of Cee Cee Massey
The support from her mother Lynette, her sister Natasha, and her 6th grade teacher Aaron Mollette, her friends Alissa Jenkins and Lois Jackson combated her determination and perseverance allowing her to sell her first pair of shoes in 2011 out of a shop she started in her home.
In 2012, she began working at Detroit Manufacturing Systems (DMS), while continuing to hone her craft as a shoe designer and manufacturer. Her team members at DMS also helped motivate and encourage her efforts.
In 2018, her inspirational story, enthusiasm, and drive resonated with the new owner of DMS, Bruce Smith, who became Chairman and CEO. During the following years and through COVID Smith and his company began helping Massey with her vision to start her own company, Cee Cee Massey Shoes, the brand she is launching today.
Smith expressed his pride in supporting Massey in her entrepreneurial journey with the launch of Cee Cee Massey Shoes.
“Sierra’s dedication, creativity, and vision align perfectly with our company’s values of innovation and excellence,” Smith said.
“By investing in her dream, we are not only empowering a talented member of our team, but also contributing to the growth of a brand that promises to set new standards into the footwear industry. We believe in Sierra’s potential to revolutionize fashion with her unique blend of style, comfort, and quality and we are excited to be a part of her success story.”
Massey is making a big mark by designing high-quality shoes. Each pair shows the brand’s commitment to luxury and quality. The shoes combine innovative design with classic style. Using advanced cushioning and ergonomic features, making them comfortable for all-day wear without sacrificing looks.
This collection features an array of options, ranging from chic stilettos that add a touch of sophistication to any outfit to versatile flats that offer comfort for everyday wear and stylish boots perfect for cool weather or dressing up. Each pair is thoughtfully designed to cater to various occasions, ensuring that every woman can find her ideal match, whether for a formal event, a casual outing, or a day at the office.
The craftsmanship behind these shoes skillfully combines fashion-forward aesthetics with practical functionality. Every design not only enhances the wearer’s stylish appearance but is also constructed to provide support and comfort throughout the day. With a focus on empowering women, this collection aims to instill confidence and elegance, allowing them to stride through life with a few extra inches and an added sense of poise.
Massey is intentionally building a community for shared experiences so that all women feel supported and included. She wants all women, especially young girls, to feel empowered and own their beauty.
“I really want young girls to really know that they are made perfectly and that they are beautiful,” Massey expressed.
“When they purchase the shoes and it’s able to they’re able to express their individuality or express themselves, I want them to feel bold, feel beautiful, feel confident, feel excited, and just feel like them.”
The Cee Cee Massey Shoe collection offers shoes ranging from $9.95 to $99.95 and can be purchased online at https://ceeceemassey.com/.
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