New York – X Legacy, LLC (the family organization of Malcolm X Shabazz), in association with The NorthStar Group, announced today the launch of the Malcolm X Store (www.shopmalcolmx.com), the first ever and official online retail store for Malcolm X merchandise and curated lifestyle products in the essence and legacy of El Hajj Malik El Shabazz, a/k/a Malcolm X.
| Please Log In – Malcolm X Shop Shop the official Malcolm X store for the latest merchandise. T-Shirts, accessories, other apparel, and more! Read more… |
Beginning today, just in time for Black Friday, Malcolm X supporters and consumers can purchase a variety of products from the initial collection, made exclusively for those who wish to be inspired by Malcolm X and contribute to the business owned directly by his family. Additionally, Malcolm X’s exclusive literary platform will soon be available for purchase of literature, speeches, memoirs and works written by Malcolm X and inspired by him also.
X Legacy has teamed up with Cap That and The NorthStar Group to offer the online merchandising products. At launch, the Shop Malcolm X store will feature a sample collection of fashionable t-shirts, hoodies, sweatshirts and tops. Malcolm X’s family has curated a handpicked selection of Malcolm X items for this initial launch, with a new season of special items forthcoming.
Representing the Shabazz family, eldest daughter Ambassador Attallah Shabazz stated: “For over half a century, we have been moved by the many at home and global citizens whom have been inspired by our Father’s steadfast devotion, intellect, principles and his commitment to assure a shared equity of human rights as a balanced asset for all people. My family and I look forward to sharing Malcolm as Malcolm via select products—and invite you to be a part of our extended family as well.”
“Malcolm X was a legendary teacher and leader who inspired many and has become a beloved brand for justice, courage and integrity. The Malcolm X Store is a new extension of the Malcolm X branded experience authorized by family,” said L. Londell McMillan, Esq, representative of the Malcolm X family. “This online store is an important step in connecting with Malcolm X’s most loyal supporters, offering them a direct way to acquire approved merchandise inspired by the Malcolm X brand and what it represents.”
About Malcolm X
El Hajj Malik El Shabazz, known to many as Malcolm X, was born on May 19, 1925 and lived as an extraordinary human rights leader, with a resonace even beyond his death on February 21, 1965. His legacy has continued to inspire generations and he has become an iconic brand name and image. He was a courageous advocate for human rights and social justice, as much for people of the African Diaspora as he was for the rights of people internationally. He fought against injustice and has been called one of the greatest and most influential men in history.
About X Legacy, LLC
X Legacy, LLC is the proprietary organization of Malcolm X’s family, formed to develop opportunities and authorized partnerships to create, advocate, share and protect the intellectual property, publicity, legacy and other rights and mission of Malcolm X, locally and globally. X Legacy, LLC is an entity owned by the daughters of Malcolm X; it is represented by L. Londell McMillan of The NorthStar Group. Proceeds from activities and projects generated and approved by X Legacy, LLC go to benefit the family and the works and mission of Malcolm X Shabazz.
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