That time your herbal infused honey and tea product brand was selected by the original Black women’s influencer – Essence – for their VIP swag bags in the concert gifting suite!
That’s where wellness brand creator Latricia Wright, founder of Detroitbased Olive Seed, now finds herself.
Wright, a former model, and now certified nutritionist is preparing for her products to be featured alongside those of other elite beauty and health & wellness brands in the gift bags at concerts featuring the likes of Nicki Minaj, Janet Jackson, Mickey Guyton, and Kevin Hart. The
Essence Festival of Culture will see more than 500,000 attendees flock to New Orleans at the end of June for this premier Black women’s festival.
“This vote of confidence from Essence, a brand that elevates brands, means that my goals for these high-quality and hand-crafted products are coming true,” Wright said. “This is a milestone in Olive Seed’s national expansion and our global internet reach and another way to enhance the brand of Detroit-made products in general.”
Olive Seed creations are hand-crafted custom blends of naturally based products, ranging from moisturizing soap bars to nourishing tea blends to enhance well-being, to wellness services, and more. The handcrafted whole leaf herbal tea blends include Purple Passion, Apricot Bloom, Black Dragon, Moroccan Breeze, and Turmeric Tang.
Each blend is touted for its properties, some soothing and calming, others nourishing and energizing.
Olive Seed’s most popular products are the raw, organic, custom-infused honey blends which come in 18 blends:
Acai Honey Lavender Honey
Cayenne Honey Lemon Thyme Honey
Cinnamon Honey Peppermint Honey
Cranberry Honey Rose Honey
Echinacea Honey Rosemary Honey
Elderberry Honey Sage Honey
Eucalyptus Honey Spearmint Honey
Ginger Honey Vanilla Bean Honey
Hibiscus Honey Wild Cherry Honey
Olive Seed products were well received at the Chicago-based National Restaurant Association Conference which brought thousands of foodies from more than 100 countries together under one roof – top buyers, taste influencers, and restaurant operators. The chefs and restaurateurs who sampled the products followed up with orders.
Wright, a Kellogg Executive Scholar, and Goldman Sachs 10kSB graduate is a noted healthylifestyle expert, registered nutritionist, and herbalist with more than ten years of experience in her field. She offers wellness experiences and wholesome products
A native Detroiter, Wright also operates Greater Health Institute, a non-profit that provides a free to low-cost approach to implementing sustainable strategies focused on wellness promotion and prevention in underserved communities. Here her forward-thinking instructional programs offer attendees, ranging from youth to the elderly, actionable tools for the lifestyle changes that will generate measurable results.
The product distribution segment of Olive Seed is a virtual business.
For more information on their nutritional services, wellness workshops, tea tastings, and wholesome products, or to
purchase, go to olive-seed.com.
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