GM President of North America Mark Reuss and Toyota Engineering & Manufacturing
President and CEO Simon Nagata to Discuss Diversity
DETROIT, MI – With more than 22 percent of the new vehicles purchased by ethnic consumers, economic parity has become more important than ever in the sustainability and growth of automotive suppliers, dealers and vendors. Economic parity redresses the relationship with the automotive industry and its consumers, and builds the business case for reciprocity with OEMs.
The Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund (CEF), proudly announces its lineup of speakers at the 14thAnnual Rainbow PUSH Global Automotive Summit. The Summit occurs Wednesday, October 2, 2013, at the MGM Grand Detroit Meeting & Events Center, 1777 Third Street, Detroit, MI 48226.
Automotive leaders from around the globe will assemble to share expert insight, strategies, trends and solutions regarding the economic impact of diversity. The Rainbow PUSH Global Automotive Summit is the only conference that delves deeply into the automotive industry as it relates to people of color, with emphasis on African American concerns.
In January 2013, the Rainbow PUSH Automotive Project released an Automotive Diversity Scorecard to provide a snapshot of each manufacturer’s success of building and sustaining diversity and inclusion. The Diversity Scorecard establishes the standards for unbiased diversity in the automotive industry; and provides Rainbow PUSH a resource to understand, monitor and acknowledge best diversity practices in the automotive industry. Since the Diversity Scorecard announcement, Rainbow PUSH has held several productive meetings with automotive manufacturers.
“The auto industry is returning to its glory years – and, as it does, the issue of diversity and inclusion must become an action rather than a corporate talking point,” says Reverend Jesse L. Jackson, Sr., founder and president, Rainbow PUSH Coalition. “Each time minority consumers purchase vehicles they are creating a socio-economic paradigm with the auto industry that cannot be ignored. Diversity is the foundation of our nation. Auto companies that embrace diversity will reap the economic benefits; those who reject diversity will suffer long term economic consequences.”
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