P. Diddy and Salesforce Launch Online Marketplace Black-Owned Businesses

P. Diddy, a hip hop mogul, connected with Salesforce to create SHOP CIRCULATE, a curated digital marketplace that will let customers find and purchase products exclusively from Black entrepreneurs, Black Enterprise reported.


SHOP CIRCULATE was developed to bring to the forefront Black businesses with an online space that would help these companies expand their brand and touch global audiences who want to shop the “world’s best Black-owned brands” per the article.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” said Sean  Combs, Chairman of Combs Enterprises in an official press release. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality,” said Marc Benioff, Chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all — as individuals, communities, and companies — to support Black-owned businesses, amplify the talent of Black entrepreneurs and move us closer to true equality.”

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