It’s the beauty representation for me.
Tracee Ellis Ross, who launched her haircare brand, Pattern, exclusively at Ulta Beauty in 2019, is now going to be representing for the culture in a new way at the renowned makeup company, Black America Web posted. Ross, a beloved actress and fashion icon in her own right is going to be their Diversity and Inclusion advisor.
“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” Ross said in a press release, according to Essence’s Girls United platform, the article stated. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”
Ross’s collaborative efforts with Ulta is another deeper dive into brands being more open and accepting to different representations of beauty. Also, with the appointment of Ross as an advisor, the company pledged $25 million to encourage diversity as well as devoting $20M in advertising commitments for marginalized entrepreneurs, according to the magazine article.
And to highlight Black History Month, Ulta announced their new platform MUSE (Magnify, Uplift, Support, and Empower).
“As the country’s beauty retail leader, we have a responsibility to inspire positive change and drive greater diversity, inclusivity, and equity,” said Mary Dillon, Chief Executive Officer in a statement on the Ulta website.
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