Mia Ray, creator of the Glam-Aholic Lifestyle brand has a new luggage collection.
Mia Ray, creator of the Glam-Aholic Lifestyle brand, did it again.
The Detroit native, known for her love of all things Detroit and those that are affordably glamorous, recently expanded her multi-million dollar Glam-Aholic lifestyle brand with a new and already popular luggage line after 10 years of turning her dream into a reality.
The self-prescribed momtrepreneur, fashion and lifestyle blogger and influencer grabbed headlines again this time for her highly-publicized recent release of the Glam-Aholic luggage line, which sold out in late May in just under five minutes, raking in a whopping $700,000 in sales.
“That was beyond my wildest dreams,” Ray said of the endless “outpouring” of support from her fans in Detroit and beyond.
The official online luggage collection includes pieces that can be purchased as a bundle or separately until supplies last. Ranging in four colors (silver, pink, black or hot pink) the eye-catching pieces come in sizes including mini traveler, standard carry-on, medium checked or large checked.
The luggage collection ranges in prices from $115 to $225; the four-piece set is $715.
“[This] makes traveling super easy for the everyday woman,” she said of her affordable luxury line. “I feel like my options are endless to what I wanted to create and feel like this is just the beginning.”
Glam-Aholic’s jet-setting business is making big adventures not only with the expanded luggage line but with a sleek, fashionable advertisement of her luggage, appropriately at the DTW airport, according to an airport official, who confirmed that this was the first-ever fashion-based advertisement to be done.
“It was beyond what I [thought],” she said of the advertisement, adding that the airport allowed her to be the first brand to have a photo shoot on the premises with her four-piece luggage collection and as a Black woman that was a big deal. Detroit came out and showed her major support during a recent popup sale (where some cried tears of joy at her success) not to mention scores of positive online comments.
“Mia’s marketing campaign inside DTW comes at a pivotal time as air travel surges to pre-pandemic levels,” said Morten Gotterup, president, Clear Channel Airports, a media sales provider with the airport. “Smart marketers, like Mia Ray, know this and are leveraging the uniqueness of the airport space to launch new products and engage with consumers as they’re travelling for business or leisure. We are looking forward to continuing to work with her across our airport properties as she looks to expand her new product line.”
Ray says that her success is due to determination and not straying from her purpose while enjoying the first “glimpse of success” after starting her fashion blog 10 years ago.
“I was like, there are a lot of things I want to make,” she said, adding that her recent endeavor was “beyond” what she thought it would be.
Ray added that people have told her that they have never seen a Black woman with a luggage collection and while she is glad to be breaking barriers (not to mention securing the bag with in-airport advertising) she doesn’t want to be the only one.
“Absolutely there should be more Black women doing any and everything that they want to do,” Ray said. “I’m a firm believer that, you know, Black women, we belong everywhere.”
Seventeen percent of Black women are in the process of starting or running new businesses, according to the Harvard Business Review, which states that a Black woman is more likely to start a business than a white man.
“Black women are the fastest-growing sector of entrepreneurs in the country, regardless of race, creed, color, sexual orientation and/or gender,” said Kenneth L. Harris, Ph.D., national president and CEO of the National Business League, Inc.
Ray said that Black women should always create what they wish existed and that her favor is evident.
“When it comes to things you can’t explain it [that means it’s] nobody but God,” she said.
For more information visit glamaholiclifestyle.com.
Megan Kirk contributed to this report.
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