The cannabis industry’s rapid growth and widespread legalization have paved the way for celebrities to venture into the market, creating a unique intersection of entertainment and entrepreneurship. In Michigan, two heavyweights—former undisputed world heavyweight boxing champion Mike Tyson and two-time GRAMMY winner Future—are leaving their mark with the launches of Tyson 2.0 and EVOL by Future, respectively.
Tyson 2.0 and Common Citizen Partnership is a Knockout
Mike Tyson, known not only for his boxing prowess but also for his entrepreneurial spirit, has entered the cannabis industry with Tyson 2.0. The recent partnership with Common Citizen, a prominent cannabis company, signifies a significant move in Michigan’s cannabis landscape.
The grand opening of LIV Cannabis: Westland, Michigan’s first recreational cannabis dispensary, is the result of the exclusive collaboration between Tyson 2.0 and Common Citizen. This strategic partnership aims to provide Michigan residents with access to safe, high-quality, and affordable cannabis products, offering a distinctive experience for cannabis enthusiasts.
Common Citizen CEO Michael Elias expressed excitement about Tyson’s presence in Michigan, emphasizing the unique offerings Tyson 2.0 brings to the table. “We are thrilled to have the champ back in Michigan to celebrate the grand opening of LIV Cannabis: Westland. We are also excited to offer some exclusive savings on Tyson’s products, providing a unique cannabis experience for our guests.”
Tyson, a cannabis advocate, views cannabis as a medicinal substance rather than a recreational drug. After struggling with health and mental illness concerns, Tyson traded alcohol for cannabis and credits the change to changing his life. “I used to smoke all the time and then I stopped for 18 years. In those 18 years I was drinking like a animal – I was miserable. Using cannabis only raises me to my highest potential.”
Tyson 2.0’s commitment to quality is reflected in its partnership with Common Citizen, ensuring that Tyson’s cannabis is cultivated in a state-of-the-art hybrid greenhouse in Marshall, Michigan. The products are not limited to LIV Cannabis: Westland; they are also available at other Common Citizen retail partner locations across the state, including Cannavista Wellness, Pure Lapeer, and Xplore Cannabis Co.
Mike Tyson, a vocal cannabis advocate, expressed his enthusiasm for the ongoing partnership, stating, “Our continued partnership with Common Citizen is part of our shared commitment to connecting people through cannabis. I am living proof that cannabis can change lives for the better, and I am grateful to be extending safe, high-quality, and affordable cannabis products to guests here in Westland and all Common Citizen retail partner locations.”
Future’s EVOL by Future Launches in Michigan with House of Dank
In another corner of Michigan’s cannabis market, Future, a prominent figure in the music industry, has ventured into the cannabis space with his ultra-premium brand, EVOL by Future. Partnering with House of Dank, Michigan’s premier cannabis company, Future’s brand aims to redefine the cannabis experience for connoisseurs in the state.
EVOL by Future, launched earlier this year under Carma HoldCo, a leading global branding and licensing company, boasts elite flower offerings, live rosin vapes, and strain-specific infused pre-rolls. This collaboration brings Future’s brand to House of Dank locations across Michigan, providing discerning cannabis buyers with a taste of the superstar’s curated cannabis line.
Adam Wilks, Co-founder and CEO of CarmaHold Co., expressed his delight at the partnership, emphasizing the synergy between House of Dank’s expertise and the global appeal of Future’s brand. “It’s been incredible to watch EVOL grow as quickly as it has since we launched it earlier this year, and we’re excited to continue that momentum with our rollout into the Michigan market,” said Wilks. “The House of Dank team have been fantastic partners and experts to work with throughout this process. With this launch, we’re on a joint mission to bring premium cannabis products and experiences to Michigan residents.”
Prince Yousif, owner of House of Dank, acknowledged Future’s impact on music and culture, expressing confidence that EVOL by Future will resonate with cannabis enthusiasts in Michigan, much like Future’s music. “Future’s impact and influence on modern music and culture is undeniable, and we know that EVOL by Future will connect with cannabis enthusiasts throughout Michigan just as his music has.”
As the cannabis industry continues to grow and evolve, partnerships between celebrities and established cannabis companies are shaping the market. With Tyson 2.0 and EVOL by Future making waves in Michigan, the state’s cannabis enthusiasts have much to look forward to in terms of premium and curated cannabis experiences.
About Post Author
