Michigan’s migration landscape witnessed a subtle yet notable shift in 2023, as evidenced by its improved standing in the U-Haul Growth Index. Climbing from 48th to 46th position, the state made progress, although it still lags in the lower echelons of the ranking. The top spots continue to be held firmly by Texas and Florida, underscoring their ongoing appeal as major migration destinations.
The U-Haul Growth Index serves as a barometer for migration trends, drawing on over 2.5 million annual transactions involving one-way moving equipment across the U.S. and Canada. While this index doesn’t directly mirror population or economic growth, it offers insights into the attractiveness of states and cities for new residents.
Despite Michigan’s upward movement, states like New Jersey, Illinois, Massachusetts, and California found themselves trailing, with California experiencing the most significant exodus of one-way movers for the fourth consecutive year. In contrast, areas within Michigan like Grand Rapids, Farmington Hills, and Sterling Heights saw noticeable gains in incoming movers.
This shift in migration comes at a time when Michigan is actively seeking to rejuvenate its stagnant population numbers. In a strategic move, Governor Gretchen Whitmer appointed Hilary Doe as Michigan’s first Chief Growth Officer in June. Collaborating with the Growing Michigan Together Council, their mission is to stimulate economic growth and increase the state’s population.
According to the U.S. Census Bureau, Michigan finally saw a population increase in 2023, the first since 2020. Following a slight decline in 2021 and 2022, the state’s population inched up by 0.04% in 2023, bringing the total to 10,037,261 residents, placing it 35th among states in terms of population growth.
Michigan’s overall population growth from 2000 to 2020 was modest, ranking 50th among all states and the District of Columbia, only surpassing West Virginia, which saw a decline.
In response to these challenges, Governor Whitmer launched a $20 million national talent-attraction campaign, “You Can In Michigan,” in October. Furthermore, efforts to attract and retain younger demographics and empower women in high-paying jobs are underway, as evidenced by the initiatives led by the Michigan Women’s Commission.
The state’s population profile is aging, with a noticeable outflow of younger, educated residents seeking opportunities elsewhere. In response, political and business leaders are exploring various strategies to reverse this trend. Detroit Mayor Mike Duggan and Ann Arbor Mayor Christopher Taylor, for instance, sought a federal “Tech Hub” designation to attract startups and young entrepreneurs. Although their bid was unsuccessful, it reflects a broader consensus on the importance of technology in appealing to the younger generation.
Michigan’s efforts to attract and retain a vibrant, young populace continue amidst these dynamic migration trends and demographic shifts.
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