Photo by Matt Nelson on Unsplash
In his latest collaboration, Lil Nas X teams up with Taco Bell to become the fast-food chain’s chief impact officer, Black Enterprise Magazine recently reported.
Around 2017, Lil Nas X made initial connections by working at an Atlanta-area Taco Bell as a team member, the article published. Just five years later, the rapper, social media icon, and influencer has peaked to celebrity status in his own right while catching Taco Bell’s eye.
In the next few months, Taco Bell will “Live Nas,” as Lil Nas lives Más or more, according to the article.
Lil Nas X’s newly created honorary role will help the star to join forces on the brand experience at Taco Bell with internal experience.
Photo courtesy of Lil Nas X’s Facebook page“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans—including its people,” said Mark King, CEO of Taco Bell. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
As part of his new role, Lil Nas X will boost the Taco Bell Foundation’s purpose and help announce awards to recipients of the Live Más scholarship to allow recipients to find their creative desires.
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