In a move to further digitize its service, Kroger will stop printing weekly ads in some more Michigan communities. The store will stop printing the ads on May 28.
“As The Kroger Co. of Michigan continues to create a simple, convenient grocery shopping experience, we are discontinuing the delivery of our weekly ad in some locations. Customers can still access the same great savings through kroger.com or the Kroger app. Customers can choose to continue receiving the ad at their home by calling 800-576-4377,” the company’s press release stated.
According to the Detroit News, the paper ads will be available when a person visits the store; however, Kroger is encouraging customers to create an online account using a provided QR code.
Advocates say ceasing the weekly ads becomes an access issue for people who don’t have internet or smartphones or who feel uncomfortable using them.