John Legend wants you to “Save Room” in your skincare routine for his new business venture.
“Everybody has skin,” the 43-year-old award-winning entertainer explained to Fortune about the inspiration behind his latest venture, “and everybody cares about their skin, and everybody cares about presenting themselves well in every situation.”
The skincare brand doesn’t currently have a name but according to reports, the “You Deserve It All” singer is teaming up with A-Frame Brands –– the LA-based holdings company founded by author-activist-actor Hill Harper and entrepreneur Ari Bloom.
A-Frame Brands is behind Naomi Osaka‘s skincare brand KINLÓ last year and is currently working with Dwyane Wade and Gabrielle Union launch a baby care line called Proudly.
“I love that they have a really diverse team and are concerned with making the world a better place,” the singer said of working with A-Frame.
Not only that, Legend says the company is prioritizes “creating something that is accessible and affordable to all kinds of people” and “truly loves people of color and wants to provide people of color with the care that we deserve.”
The singer isn’t new to the beauty industry, being one of the first investors in Tristan Walker‘s shaving brand Bevel, which catered to Black people.
