Float revealed during the Parade Company’s Annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan, attended by hundreds of business and community leaders
The Parade Company and Huntington National Bank unveiled a stunning new float, “Rooted Here,” this morning during the Parade Company’s Annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan, which was attended by hundreds of business and community leaders. The new float will make its debut in America’s Thanksgiving Parade® presented by Gardner White. Images are available here.
“Huntington National Bank is an extraordinary partner to our community,” said Tony Michaels, President and CEO, The Parade Company. “Huntington National Bank is a big champion of Detroit and its neighborhoods, and we are thrilled to debut their new float celebrating their deep commitment to our city and state on Thanksgiving morning.”
“At Huntington, our purpose is to make people’s lives better, help businesses thrive, and strengthen the communities we serve. The new Huntington float symbolizes our bank’s dedication to Detroit. From our commitment to the Warrendale/Cody Rouge and Grandmont/Rosedale neighborhoods to the opening of our brand-new tower on Woodward Ave., Huntington Bank is deeply rooted in this great city,” said Eric Dietz, regional president for Huntington Bank. “As the hometown bank of Detroit, we are proud to participate in the 96th America’s Thanksgiving Parade and look forward to celebrating this beloved tradition on Thanksgiving day.”
Designed and built by The Parade Company artists, “Rooted Here” is over 120 feet long and represents Huntington Bank’s significant commitment to the community. Huntington Bank is strongly focused on supporting local Detroit neighborhoods including Warrendale/Cody Rouge and Grandmont/Rosedale through strategic development initiatives and community engagement. Representing the bank’s Detroit roots, “Rooted Here,” the float showcases a beautiful and robust vegetable garden. The huge fruit and vegetable baskets on the front of the float are large enough to fit 5,000 apples.
The luminous second piece of the float features 150 linear feet of lights creating the water coming out of a watering can. The third piece celebrates Huntington Bank’s commitment to Detroit with a replica of Huntington Tower, the company’s brand new 20-story office building downtown. The replica, which is 28 feet high or about 1/8 the height of the actual building, is big enough to have an actual office space on the float. Also on the third piece of the float is a scale model of Huntington Place and the largest TV screen in the Parade, displaying high-definition graphics.
Themed “Our Great City! Detroit!!” America’s Thanksgiving Parade presented by Gardner White is featured annually on WDIV Local 4, including a one-hour syndicated national broadcast reaching more than 185 television markets across the country. 760 WJR’s Paul W. Smith and Audacy WOMC 104.3 also broadcast parade shows.
Voted as America’s Number One Holiday Parade by the 2018 and 2019 USA TODAY 10Best Readers’ Choice Awards, America’s Thanksgiving Parade® presented by Gardner White takes place on Thursday, November 24. WDIV-Local 4’s live coverage begins at 6 a.m. with pre-parade coverage, followed by a parade pre-show beginning at 9 a.m. America’s Thanksgiving Parade® presented by Gardner White will air live on WDIV-Local 4 from 10 a.m. – noon, including a one-hour syndicated national broadcast from 10 a.m. -11 a.m. reaching more than 185 television markets across the country.
WJR’s Paul W. Smith will host a pre-parade broadcast from 6 a.m. – 9:30 a.m. Audacy’s 104.3 WOMC will host live parade coverage from 10 a.m.- noon overlooking the parade route. For more information, visit theparade.org.
Follow The Parade Company on Facebook, Twitter and Instagram.
About Post Author
