Joique Bell II

Joique Bell is an award-winning entrepreneur, philanthropist, and former NFL running back, serving as the founder of the Joique Bell Charity and the owner of Parlay Detroit, Hidden Speakeasy, and U Charge Up in Detroit, Michigan. With a relentless drive to expand opportunity and strengthen communities, Bell has transformed his professional athletic success into meaningful business and civic impact.

A recipient of the prestigious Harlon Hill Trophy, awarded to the NCAA Division II National Player of the Year, and a Wayne State University Hall of Fame inductee, Bell bridges the gap between professional athletics and business leadership-demonstrating excellence both on and off the field.

The Joique Bell Charity empowers youth in under-served communities through education, literacy, wellness, mentorship, and free long-term programming. Through UChargeUp, Bell provides innovative portable battery rentals via smart kiosks at major venues, including Ford Field and downtown Detroit establishments, as well as locations across the country, enhancing convenience and connectivity nationwide.

Through entrepreneurship and philanthropy, Bell continues building sustainable opportunity and lasting impact in Detroit and throughout Michigan.