Advertising and marketing are in her blood. At the age of 17 Marlita Blackman owned and operated Just Communications, a very successful paging and cellular phone store located in Detroit. As evidenced by her ability to successfully nurture the company, Blackman’s creative and strategic marketing and advertising ideas grew and sustained the business for six years. Imaginative and innovative concepts began to flow even more as she completed a communication program at Wayne State University, graduating with a degree in Mass Media Communications.
A short time later at the age of 20, she was hired as the marketing director for Mammoth Video Stores in two locations in the Michigan and Ohio markets. She competed with Blockbuster, the largest video store in the U.S. at the time, and improved membership sales and increased the overall profits. Later, she was employed by Visteon as a marketing analyst, and eventually ventured into radio advertising sales. After an extended, successful career in radio advertising sales with national radio broadcasting affiliates, she launched Direct Media Connection, known today as DMC Worldwide.
DMC Worldwide is a full-service multicultural marketing and advertising agency created out of Blackman’s desire to offer clients a complete campaign package that could include print, radio, Web design, social media, events, and television, and based on the client’s multicultural goals. Her goal has never been to sell the client, but to make every client a spirit of influence within their target consumers.
About Post Author
