Fifth Third Bank will support Stand Up To Cancer in a promotion that allows new bank customers to help fight cancer when they open Essential Checking Accounts. The promotion, at 53.com/howifight, follows the national trend of companies giving customers ways to give back as they shop or do business.
With Fifth Third Bank’s campaign, the Bank gives customers $150, and gives $150 to SU2C when customers open a new Essential Checking Account with direct deposit, and make three online bill payments.
Fifth Third also will donate $1 to SU2C when people share eligible posts using the #howifight hashtag on Twitter, Facebook, Instagram and Vine, up to $100,000 during the campaign.
Actor and cancer advocate Patrick Dempsey, will lend his image to Fifth Third’s new Stand Up To Cancer Campaign this year. The campaign, featuring #howifight, honors the many ways people fight cancer.
Dempsey is participating in the campaign on behalf of Stand Up To Cancer, and is a supporter of #howifight. He will be featured in a Fifth Third Bank and Stand Up To Cancer spot highlighting ways people can fight cancer.
In the past two years, Fifth Third has participated in various marketing campaigns that have generated $4.2 million to SU2C.
The campaign launches July 27 and runs through October 17.
One in two men and one in three women will be directly affected by cancer in our lifetime, according to statistics collected by the Surveillance Epidemiology and End Results program at the National Cancer Institute.
Stand Up To Cancer, a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, is a breakthrough initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly. Fifth Third supports this collaborative approach and is committed to finding different ways to improve people’s lives and better our communities. As such, Fifth Third began working with SU2C in 2013 when the Bank introduced its Fifth Third SU2C debit and credit cards, which raise funds to support SU2C research through every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer the SU2C payment cards.
“Through this campaign, Fifth Third has made an everyday necessity a more meaningful experience for their customer by supporting Stand Up To Cancer’s innovative cancer research,” said Rusty Robertson, co-founder of the organization. “We are humbled by the incredible engagement this campaign has received from Fifth Third customers, and are honored to continue this collaboration.
“Stand Up To Cancer was founded on the belief that each and every one of us can make a difference in the fight against cancer,” Robertson said. “We’re profoundly grateful to each and every donor, of any level.”
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