Caption: Air Jordan 17 Low ‘Lightning’
The highly anticipated Air Jordan 17 Low ‘Lightning’ sneakers, released early at Two18, flew off the shelves at lightning speed, selling out in under an hour and solidifying their status as a must-have for sneaker enthusiasts.
The early release of the Air Jordan 17 Low ‘Lightning’ caused an absolute frenzy in the sneaker community, drawing in sneakerheads from all over, including Cleveland. This highly coveted shoe was made available exclusively at Two18, with only four total selected stores nationwide chosen by the Jordan brand for the early release.
Roland “Ro Spit” Coit, the owner of Two18, proudly showcased the shoe at the release, fully aware of its immense anticipation but also says because of the continuous hard work happening at all of the stores (Burn Rubber), the Jordan Brand is noticing to the point of sending executives to the store site.
“With the Jordan brand, they’ll usually bring a shoe back every four or five years. But this is the first release; it came with a briefcase. It’s just been highly anticipated. People have been asking about it for years, and nobody could find them. So now they’re bringing it back,” Coit said.
The Jordan Brand chose Two18 to bring back the iconic Air Jordan 17 Low ‘Lightning,’ which last hit the shelves in 2003. This beloved shoe held a special place in the hearts of Jordan enthusiasts and was reintroduced over the Memorial Day weekend through an exclusive in-store event.
“The dope thing about the Jordan Brand is they come here (Detroit). They don’t just send shoes, sit in the office, and hope they sell. I had a Jordan Brand executive who came here today. They wanted to talk to the people in the line and see how the city was moving. Look around; we are in Eastern Market, and there is so much culture and energy here. They see our hard work from things we’ve done in the past,” Coit said.
The shoe, known as the “All-Star,” showcases a classic design with white leather, a combination of black and yellow accents, and a briefcase reminiscent of the original high-top release. Along with purchasing the shoe, customers were also treated to a free T-shirt and white gloves.
If you were unable to attend the early release event over the weekend, don’t worry. You can still buy a pair, as the official release will occur on Thursday, May 30. Keep an eye out for updates!
“Get to your local boutique in Detroit; it’s going to be tough because we were the only ones to have it today. Puffer Reds in Ypsilanti may be getting them. The worldwide release is May 30, so you got your chance there. You might have to drive to Chicago, so you might have to take a little drive or pay a little extra on the aftermarket,” Coit said.