DTE recently hosted more than 300 customers to its headquarters for a unique event – an opportunity to test drive three of nine electric vehicles with no sales pitch or strings attached.
The event brought customers to DTE’s Downtown Detroit headquarters where a Ford Mustang Mach-E, Ford F-150 Lightning, Polestar 2, Rivian R1T, Tesla Model S, Tesla Model Y, Volkswagen ID.4., Chevy Bolt, and GMC EV Hummer were available to test drive. Each participant followed a 2.5-mile route that included city and highway driving. There were right-seat drivers along for the ride that provided the participant with information about the specific vehicle. In addition to the test driving, DTE’s EV Garage was at the event with a static Ford F-150 Lighting, EV informational videos and a game to test you on your EV knowledge.
For many, the ride and drive was their first time inside or driving a non-gasoline-powered vehicle. Numerous participants offered feedback after their turn to ride, with one stating, “I thought it would be sluggish, but no, it was very powerful!”
This event is an initiative under DTE’s Charging Forward program, which has been assisting customers with their journey to driving electric since 2019. In addition to outreach opportunities, Charging Forward offers electric pricing options, a virtual EV Showroom, eFleet Advisory Services, and cash incentives for residential and business customers.
When gasoline prices in Michigan are over $5 dollars a gallon, this event comes at a perfect time. When DTE customers install a qualified Level 2 EV charger and enroll in a time-of-use rate, charging their EV at home and at night is like the equivalent to paying about $1 for a gallon of gasoline. DTE electric customers interested seeing how they can qualify themselves for EV incentives or advisory services for their businesses fleet can visit dteenergy.com/ev.
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