(L-R) Trajan Langdon, Greg Schwartz, Cade Cunningham, Jalen Rose, Scott Cutler, Arn Tellem (Image courtesy of Detroit Pistons)
In an electrifying display of the intersection of sports, culture, and community, Campus Martius was abuzz with excitement as the Detroit Pistons and StockX, a prominent Detroit-based global marketplace, unveiled their groundbreaking partnership to feature the StockX logo on the Pistons’ jerseys for the 2024-25 NBA season.
The announcement was a major milestone for both organizations, symbolizing their united effort to highlight their shared dedication to the city of Detroit. Together, they aimed to amplify Detroit’s lively sports culture and entrepreneurial energy on an international platform.
StockX, headquartered in Detroit, is a leading technology company owned by specializing in the expanding online market for sneakers, apparel, accessories, and other items.
Jalen Rose of the Fab Five set the tone for the afternoon as he hosted the event. He addressed the audience with a warm and hearty “What Up, Doe?”
Rose brought the excitement for what was to come as he introduced Detroit City Council Mary Shelfield, Pistons Vice Chairman Arn Tellem, President of Basketball Operations Trajan Langdon, StockX CEO Scott Cutler, COO/President Greg Schwartz, Cade Cunningham, and surprise guests.
Pistons Vice Chairman Arn Tellem emphasized the significance of the new partnership, highlighting a mutual dedication to enhancing the city’s well-being on and off the court. In addition to the prominent display of the logo, this collaboration involves a substantial investment in the future of Detroit, signaling a commitment to the community’s long-term development.
“I’m honored and excited to announce a partnership that embodies the spirit of Detroit, a union between two iconic brands that call this great city home. We’re incredibly proud to showcase the StockX logo on our Pistons jerseys, symbolizing not just a business arrangement but a shared commitment to our beloved Detroit,” Tellem said.
StockX CEO Scott Cutler expressed his excitement about collaborating with the Pistons and bringing this new partnership to life.
“The Pistons organization has already proven to be an incredible partner with us, even as we work to pull off what we hope is the first of many moments in celebration of our Joining Forces, but it also wouldn’t have happened without the work and the dedication of some of our team members at StockX,” Cutler said.
“Today is about a different type of collaboration, a collaboration that bridges the worlds of sports, fashion, culture, and entertainment, celebrates our shared commitment to this great city, and is unlike any other.”
Cade Cunningham was having double the fun as he joined in on the festivities, he displayed the new jersey to the crowd and he was also celebrating his 23rd birthday.
President of Basketball Operations Trajan Langdon expressed his eagerness to establish a long-term partnership with Stockx and the Pistons as they prepare for the upcoming season.
“Our team is very proud to represent the Detroit business organization, this proud city of Detroit, and now Stockx. Each time we take the court, we will be a team that plays hard, plays smart, and plays together,” Langdon said.
“We will be a team of high character guys that leave everything on the court, and that’s what we’re going to be working for and working towards here in about a week, when we start up camp at our pistons practice facility.”
Tellem says he and his team are committed to creating a better Detroit, not just dreaming about it and working on this goal through various initiatives.
“Our dedication to Detroit is unwavering. This partnership goes far beyond the basketball court. It’s a testament to what can be achieved when Detroit-born organizations join forces with a common goal to uplift our community and drive positive change together,” Tellem said.
“We’re not just combining our brands. We’re merging our passion for sports, fashion, culture, and, most importantly, our dedication to making a real difference in the lives of Detroiters.”
The excitement continued to build as Big Sean unexpectedly took the stage and wowed the crowd with an electrifying performance, adding an unforgettable moment to the event.
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