Image courtesy of Detroit Pistons and SHOP313 Pop-Up
The Detroit Pistons and Comerica Bank have announced the return of the SHOP313 Pop-Up Shops, an initiative designed to elevate small businesses in Metro Detroit. Beginning January 31, the program will provide 28 Michigan-based small businesses with valuable exposure and resources throughout the 2024-25 NBA season.
SHOP313 Pop-Up Shops, presented by Comerica, offers participating businesses an opportunity to showcase their brands to a broad audience, featuring in-game activations at Little Caesars Arena, digital signage, and promotional support via the Pistons’ website and social media channels.
The collaboration between Comerica and the Pistons highlights both companies’ commitment to helping small businesses thrive, which is essential for the local and state economy. Now in its second year, this partnership is all about supporting entrepreneurs and business owners in reaching more customers and growing their businesses.
Dave Sanabria, Detroit Pistons Vice President of Partnership Engagement, highlighted the Detroit Pistons SHOP313 Small Business Platform recognizes the value and importance of small businesses in the community.
“Our partnership with Comerica Bank delivers unique opportunities to help small businesses grow and positively impact their own local neighborhoods and communities,” Sanabria said.
Each designated game will feature seven Comerica Bank small business customers, six of whom will engage directly with fans in the SHOP313 Pop-Up Shops area within the UWM District Market concourse. The seventh business will receive suite access, allowing for enhanced business-to-business networking opportunities with clients and prospects.
All participating businesses will also benefit from in-arena digital signage and brand awareness campaigns across social media.
SHOP313 Pop-Up Shop Dates
The initiative will take place on the following game nights:
Friday, January 31 – vs. Dallas Mavericks
Wednesday, February 26 – vs. Boston Celtics
Tuesday, March 11 – vs. Washington Wizards
Friday, April 11 – vs. Milwaukee Bucks
Featured Small Businesses in the Showcase
Dynamic Roofing (Carleton, MI) A family-owned business with over 20 years of experience, Dynamic Roofing specializes in asphalt roofing systems across Oakland, Wayne, and Monroe counties, ensuring quality craftsmanship and long-lasting durability. Website: DynamicRoofingMI.com | Facebook: @dynamicroofingmi | Instagram: @dynamicroofingmi
Happy Deals LLC (Detroit, MI) A family-owned home goods store in Detroit, Happy Deals LLC provides affordable, quality products with a personalized shopping experience aimed at making homeware accessible to all. Website: HappyDealsllc.com | Facebook: Happy Deals
Rev’d Up Fun (Woodhaven, MI) A premier entertainment venue offering indoor activities, games, and a vibrant atmosphere designed for families and thrill-seekers alike. Website: Revdupfun.com | Facebook: @revdupfun | Instagram: @revdupfun | TikTok: @revdupfun
SkinBarVII (Detroit, MI) A luxury facial spa offering high-end skincare treatments using natural ingredients, SkinBarVII is committed to making quality skincare accessible to all. The business is also a past semi-finalist in the Comerica Hatch Detroit Contest. Website: SkinBar7.com | Instagram: @skinbarvii | Facebook: @skinbarvii
Suburban Truck Driving School (Romulus, MI) A leading CDL training school in Michigan, Suburban Truck Driving School provides comprehensive training for individuals pursuing careers in the trucking industry. Website: SuburbanCDL.com | Instagram: @suburbancdl | Facebook: @suburbanCDL | YouTube: @suburbancdl7555
The Alexis Company (Detroit, MI) A locally-owned screen printing business with 38 years of experience, The Alexis Company specializes in custom sportswear, promotional materials, and branded merchandise for a wide range of clients. Website: TheAlexisCompany.com | Instagram: @the_alexis_co | Facebook: @AlexisCompany | YouTube: @reginadubose2110
Business-to-Business Networking Opportunity
NYX Cleaning Services, LLC (Ann Arbor, MI) Founded in 2021, NYX Cleaning Services provides professional commercial cleaning solutions using eco-friendly products. Serving Wayne, Oakland, Macomb, and Washtenaw counties, the company specializes in deep cleaning, construction cleaning, and sanitization services. Website: NYXCleaning.com
Meghan Storey, Senior Vice President and Michigan Director of Small Business Banking at Comerica Bank, emphasized that with the continued growth and expansion of small business banking services, her and the team are committed to delivering the valuable resources that small businesses need to succeed and thrive.
“Working with the Detroit Pistons and the team’s SHOP313 Small Business Platform creates new opportunities for us to assist business owners and entrepreneurs as they work to raise their visibility, viability, and future success,” Storey said.
Through the SHOP313 initiative, the Detroit Pistons and Comerica Bank are reinforcing their commitment to nurturing a vibrant and sustainable small business community in Metro Detroit.
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