The Motor City shattered expectations as it played host to the 2024 NFL Draft, with a record-breaking attendance that showcased the city’s love for football.
The three-day event, held in downtown Detroit in the city’s Campus Martius area, drew football fans from across the country, eager to witness the next generation of NFL stars being drafted. From Thursday to Saturday, the enthusiasm in Detroit was palpable as fans filled the streets, bars, and restaurants, creating a vibrant atmosphere that embraced the spirit of the game and more than 775,000 attendees.
The previous NFL record for attendance for the Draft event was in 2019, when Nashville was the host city. Nashville had more than 600,000 fans, and Detroit’s event was projected to have about 400,000 spectators. But thanks to the impeccable planning, Detroit’s proximity to other NFL franchises, and a two-million-square-foot space downtown dedicated to the Draft events, Detroit was able to shatter the five-year-old record.
“We have shown the world what the Motor City is all about,” said Michigan Gov. Gretchen Whitmer, who took the stage to announce a Lions’ draft pick, dawning signature Detroit Buffs and a Lions’ Starter jacket.
Local businesses capitalized on the influx of football fans, offering special promotions and extending their hours to accommodate the crowds. Bars and restaurants near Ford Field saw a surge in business as fans gathered to celebrate their teams’ picks.
“It’s been amazing for business,” said Kai Bowman, owner of Recess popup food court. “We’ve been packed every night with fans watching the draft. It’s great for Detroit, and it’s great for football.”
The excitement wasn’t limited to just the Campus Martius experience. The NFL Draft Experience offered fans a chance to immerse themselves in all things football. From interactive exhibits at public spaces including Hart Plaza and Corner Ball Park, to appearances and panel discussions by NFL legends and sports media personalities, the events provided entertainment for fans of all ages.
“It’s been a dream come true,” said Sarah Washington, a lifelong football fan who traveled from California to attend the draft. “The atmosphere here is electric. I wouldn’t want to be anywhere else right now.”
In addition to the excitement surrounding the draft, the event also provided an economic boost to the city. According to local officials, the draft generated millions of dollars in revenue for Detroit, benefiting hotels, restaurants, and other businesses. The economic impact of the draft is expected to surpass the $150 million mark, but official numbers are still being tallied.
Detroit Mayor Mike Duggan also noted that not only has the draft brought national attention to the city, but it also provided a significant economic boost.
For the players, being drafted is the realization of a lifelong dream, and this year’s draft was no exception. As their names were called and they walked across the stage to greet Commissioner Roger Goodell and other fans and dignitaries, they were greeted with cheers and applause from the hundreds of thousands of fans in attendance.
By all accounts, the Lions hit home runs, especially with their No. 1 pick, Alabama cornerback Terrion Arnold.
As the final day of the draft drew to a close, the excitement in Detroit showed no signs of slowing down. Fans lingered outside Ford Field, soaking in the atmosphere, and celebrating with fellow football enthusiasts.
“This has been an unforgettable experience,” said Tim Miller, a longtime Detroit resident and die-hard football fan. “To see the city come alive like this, it’s just incredible. Detroit may be known as the Motor City, but this weekend, it’s all about football.”
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