The Detroit Auto Show has announced its dynamic 11-day show calendar for 2025, promising an invigorating blend of media, industry, and consumer programming. Set to take place at Huntington Place in downtown Detroit from Friday, January 10 to Monday, January 20, 2025, this iconic event is poised to celebrate both mobility and the city’s rich automotive heritage.
Returning to its traditional January schedule, the 2025 show aims to provide automakers and partners with a flexible platform for product and technology debuts while introducing consumers to innovative vehicles and new experiences. Exhibitors will benefit from the freedom to arrange press conferences and reveals throughout the event, ensuring optimal engagement with all attendees.
“As we reimagine the show, we’re being agile about scheduling events to meet the needs and preferences of key stakeholders,” said Detroit Auto Show Co-Executive Director Rod Alberts. “OEMs and show partners will have the opportunity to directly reach out to customers with product announcements during the public show or have media- and industry-focused events as in the past.”
Key Highlights of the 2025 Detroit Auto Show Schedule
Media Day: Friday, January 10
The 2025 Detroit Auto Show will officially kick off on Media Day, featuring exclusive access to the show floor for media representatives. This day will highlight the announcement of the 2025 North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards, a prestigious accolade in the automotive industry for over three decades.
Additionally, the EyesOn Design Awards will recognize exceptional design in production and concept vehicles from the past year. Selected by leading figures in the automotive design community, these awards are highly anticipated.
The Detroit Economic Club’s annual Auto Show Luncheon will follow, offering insights from a prominent leader in the international business community. Further details and announcements about the luncheon will be available at econclub.org.
Charity Preview: Friday, January 10
The first day concludes with the signature Charity Preview, a prestigious event that has raised over $100 million for children’s charities in Southeastern Michigan over the past 25 years. Entertainment details will be announced later this summer, with tickets going on sale on October 14, 2024. Tickets are priced at $400 each or $700 per pair, and WXYZ-TV Channel 7 is the Official Television Partner of the Charity Preview.
Industry Days: Wednesday, January 15 – Thursday, January 16
Industry Days will continue to build momentum during the second week of the show, offering exclusive industry access and programming. Key components include:
- Mobility Global Forum: Featuring tech innovators and industry disruptors discussing the convergence of industry, technology, and talent. The forum will be held on the Huntington Place Atrium and Grand Ballroom stages.
- AutoMobili-D Technology Showcase: Returning for its seventh year, showcasing the latest in mobility innovations from global companies, startups, and universities.
- Future Innovators Program: Presented by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification, this new feature will invite over 1,000 high school and college students to explore career opportunities and training in the automotive and mobility industries.
Martin Luther King Jr. Day: Monday, January 20
Special programming on Martin Luther King Jr. Day will honor Dr. King’s legacy, emphasizing “Acts of Service” and celebrating his philosophy that “Everybody can be great because everybody can serve.”
Public Show: Saturday, January 11 – Monday, January 20
The public show will feature ten days of vehicle experiences, public figures, music, and much more. Tickets will be available starting October 14, 2024. For the latest show details, including schedules, ticket prices, hotel information, and entertainment updates, visit detroitautoshow.com.
Premier Sponsors
The Detroit Auto Show is proud to welcome Premier Sponsors Delta Air Lines, the Michigan Economic Development Corporation, and the Office of Future Mobility and Electrification. These sponsors have long been committed to the show, providing valuable services and programming for many years.
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