Local Blimpie stores will be partying like it’s 1964 TODAY – offering up 52 cent subs to celebrate their 52nd birthday. The first 100 customers who head to any Blimpie location TODAY, Monday, April 4 will be able to order a fan-favorite, regular-sized Blimpie Best for just 52 cents – a price point symbolizing 52 years of proudly serving loyal customers.
This moment was made possible because three high school friends in Hoboken, NJ were determined to create an exceptional sub sandwich back in 1964. Wanting to differentiate themselves from competitors, they called their new sub sandwich a Blimpie®as they thought the delicious taste treat, a large sandwich filled with deli meat and a salad on top, resembled a blimp. More than a half century later, that sub sandwich has become a fan favorite for millions of customers as the Blimpie brand has expanded to hundreds of locations around the world.
So, to celebrate all fans who make them great, local Blimpie stores will execute a series of Spring promotions, starting with the 52 cent Blimpie Best offer. The press release below contains more information on the 52 cent birthday celebration as well as the Combo Craze promotion – an online “match and win” game launching in early April offering a grand prize trip to New York City.
I’d love to help you share the Blimpie story as it celebrates 52 years of business in your community. Let’s work together to help local Blimpie fans capitalize on a rare opportunity to enjoy an excellent sandwich at ridiculous prices.
