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Black creators responsible for some of TikTok’s most celebrated, viral posts do not always get their shine, or credit, like they should, Black Enterprise reported.
As of late, a group of Black Tik Tok creators joined forces and are on a virtual strike and are not participating in making a creative dance to “Thot S—,” a new Megan Thee Stallion song.
In a video, Erick Louis, 21, was pretending like he was about to dance to the popular song and stated, “MADE A DANCE TO THIS SONG” followed by showing both his middle fingers, according to the article.
“SIKE. THIS APP WOULD BE NOTHING WITHOUT [BLACK] PEOPLE.” Louis’ said in the viral video posted on Friday.
With the now federally recognized Juneteenth celebration, and with hopes to be paid and receive credit, a mobile platform called Jadu was created to give TikTokers (primarily for Black dancers on the app) to license their moves, The Denver Post reported.
The holograms fall into the category of non-fungible tokens (NFT), according to the article, which according to Forbes is a “digital asset that represents real-world objects like art, music, in-game items and videos.”
“The TikTok stars were brought into a room equipped with hundreds of cameras to capture every angle of their dancing,” Jadu employee Isaiah Chavous said.
“Black culture has been exploited in all areas, especially when it comes to dance and music,” said Chavous, one of two employees at Jadu in the article. “Now we can compensate the originators of these phenomena by immortalizing them in the physical world through digital means.”
Hologram dances were up for sale on Juneteenth, with proceeds going straight to the creators.
“Some of the norms that will come out of this are going to be very telling as to the next five, 10 years of how the casual average consumer experiences their digital world, and building out this metaverse that is going to exist in the near future is going to be dependent on some of these norms set right now,” Chavous said in the article. “We intend to be one of those norm-setters and setting the playing field equal for all the players.”
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