Grab the roses, chocolates and candles as love is in the air this Valentine’s Day. Some local Detroit lingerie shops are offering treats you and your mate will be sure to enjoy. Local- and Black-owned, these specialty shops across the city are not only celebrating the holiday of love, but making sure customers look their best while doing so.
Busted Bra Shop is a partially Black-owned specialty shop catering to women of all sizes. With three locations in Michigan, including two in Detroit and one in Ann Arbor, Busted Bra Shop is an inclusive one-stop shop for all your bare necessities.
“We have ordered in a ton of lingerie. We have lingerie in every size from extra extra small to 4X,” Lee Padgett, majority owner of Busted Bra Shop says. “We’re very inclusive. We have great quality and great prices as well. We have some that are modest and some that are not. There’s something for everybody.”
Keeping it local, the shop enlists the city’s help for campaigns and ads. Being sure to create full-circle moments, the bra shop provides opportunities for budding artists to work hand-in-hand with the company in creating the perfect visuals.
“We use local models and local photographers for a lot of the things we do so you may be able to see one of your neighbors,” Padgett says.
Urging customers to set up an appointment, the bra shop is also taking walk-ins.
The LWord, an online store owned and operated by Detroiter London McNeal, not only offers lingerie sets, but also adult games and accessories. For Valentine’s Day, the shop is introducing new items from nighttime wear to boardgames.
“Right now, I have over 15 new pieces and I also sell those kinky things you need to add some spice to the bedroom,” McNeal says.
Originally launched to make ends meet, The LWord continues to grow into a lucrative business providing adult goodies to women across the city.
“I’ve been in business a little over three years. I started it for extra income. I like to travel, and I have a 10-year-old who likes to eat,” McNeal says.
Although the shop is exclusively online, the owner does offer local pickup for shoppers in the Eastpointe area.
Breakfast at Six, a lingerie shop that specializes in made-to-order collections is also preparing its customers to celebrate Valentine’s Day. Owned by entrepreneur Sarah Waston, items are available at the brick-and-mortar store inside Twelve Oaks Mall in Novi as well as online.
For Valentine’s Day, Breakfast at Six is also celebrating its four-year anniversary. Using the opportunity to showcase the intersection of hip-hop and fashion, the creator presented pieces inspired by hip-hop legendary group Outkast. In an Instagram Live video dedicated to customers, the wife and mother shares the motivation behind the latest collection.
“To talk about inspiration, I love music. I’m a romantic, so I love romantic music. But there’s something about when hip-hop and romance and a little bit of flavor and soul can come into that, I’m all for it. Whether it’s new or old. So, I was super inspired by ‘The Love Below’ by Andre 3000 and his song ‘Pretty Pink.’”
Although pieces are available in-store, the shop collectively services a tailor-made clientele with a flair for custom fits. According to the brand’s website:
“While aphrodisiacs encompass things like foods, potions or sensual agents that bring out one’s physical desires – for Breakfast at Six lingerie, aphrodisiacs come in many forms too. We draw our design inspiration from lyrics, feelings, environments, textures, sexy foods — the ties to lingerie are limitless. It is anything that creates an intimate moment with your lover.”
Another Black-owned lingerie shop getting in on the action is BareNkd Intimates. Located on the city’s west side, this intimates store accommodates slender and curvy women with sizes ranging from small to 4X.
According to the brand’s Facebook page, the store is offering special deals and pricing ahead of Valentine’s Day. February 12 and 13, the shop will also host a pop-up shop just ahead of the lovers’ holiday.
Although Valentine’s Day is once a year, these shops are open all year to help Detroiters feel fine and turn up the romance.
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